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Company Description

Contact Info

Medienallee 7

Unterföhring, 85774


Phone: 49 89 95 07 10

Fax: 49 89 95 07 11 21

ProSiebenSat.1 Media AG operates as a media company in Europe. The company's programming offers audiences entertainment and up-to-date information on every screen and every platform. The company's primary business is free TV, financed through advertising. With its station brands Sat.1, ProSieben, kabel eins and N24, it is a commercial TV corporation in Germany. It also has market positions in free TV in other countries, such as the Netherlands (Veronica, Net 5 and SBS 6), Hungary (TV 2), and Sweden (Kanal 5 and Kanal 9). In addition to classic distribution channels like TV and radio, the company also relies on technologies and new media. It also offers on-line digital services. As of December 31, 2008, the company’s portfolio consisted of 30 TV stations; 26 TV brands; and 18 radio networks. Segments The company operates in three segments: Free TV in German-Speaking Europe segment; Free TV in German-Speaking Europe segment; and Diversification. The Free TV in German-Speaking Europe segment includes four German stations, such as Sat.1, ProSieben, kabel eins and N24. This segment also includes ProSiebenSat.1 Produktion, the Sat.1 regional companies, the marketing company SevenOne Media, and the company’s subsidiaries in Austria (PulS 4 among them) and Switzerland. The Free TV International segment includes commercial TV stations in the Benelux countries (Netherlands, Belgium), Northern Europe (Denmark, Finland, Norway, Sweden) and the CEE region (Bulgaria, Hungary, Romania). The Diversification Segment includes international diversification activities, such as radio and print, are reported together with other diversification operations (online, basic pay TV, cal TV, video on demand, licensing/merchandising). Suppliers The company maintains its own network of ties with domestic and international film studios, as well as film and TV producers. It has long-term contracts with major hollywood studio, including Sony, Paramount, CBS, Disney, Warner, MGM, Lucasfilm, Dreamworks and local producers, such as Constantin, Tobis and Kinowelt. It also works with outside magazine-show and light entertainment producers in each of its markets. Acquisitions In 2008, the company acquired Radiostasjonen Radio Norge AS; Fem Media GmbH; Fem Media GmbH; and Best Webnews GmbH. Dispositions In 2008, the company sold the C More pay TV unit and BTI, an international provider of TV subtitling.


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Valuation PSM Industry Range
Price/Earnings 19.8x
Price/Sales 2.3x
Price/Book 13.4x
Price/Cash Flow 22.4x
TEV/Sales 1.4x

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