CafePress Inc. operates an e-commerce platform enabling customers to shop, create, and sell various customized and personalized products worldwide. The company offers customized and personalized products through its flagship Website, CafePress.com, as well as provides a platform of technology products and service offerings to allow corporate customers to leverage its online services for their own consumer customers. In 2014, the company sold the primary assets and liabilities of its online customization and personalization stationery product’s business InvitationBox.com. In 2015, the company sold the primary assets and liabilities of its Art business, which included its custom canvas production and printing facility in Raleigh, North Carolina, and the front-end direct e-commerce Websites for CanvasOnDemand.com, GreatBigCanvas.com, and ImageKind.com. In 2015, the company also sold the primary assets and liabilities of its Groups business, which includes its printing facility in connection with its Logosportswear.com brand operated in Cheshire, Connecticut. E-Commerce Platform Products and Services Front-end design tool and sales channels The company’s direct e-commerce Websites and sales channels include the following: CafePress.com: The company’s consumer customers can shop, create and sell individualized products at CafePress.com. Various designs have been uploaded through its e-commerce platforms to create a diverse assortment of virtual products that help its customers forge connections and celebrate their identities, interests, and obsessions. An average of approximately 85,000 new images was uploaded per week to its retail e-commerce Website, as of December 31, 2014. The company also has developed relationships with major entertainment licensors and brands to bring their content to its marketplace, and also allow fans to create and sell artwork based on licensor logos and brands. CafePress Services: The company’s ‘shops’ platform enables consumer and corporate customers to monetize their content through the creation of distinctive e-commerce destinations and products. Approximately 2 million content owners, including designers, artists, small businesses, groups, clubs and organizations, use its e-commerce platform to design their own products and then sell them through their own hosted e-commerce ‘shop’. In addition to individual content owners, large entertainment and publishing companies also license to the company materials related to their brands and content for sale on their Websites, custom sites hosted by the company, or for sale on CafePress.com and its other sales channels. Through its acquisition of EZ Prints, CafePress Services also provides a suite of enterprise-class deployable software products and services that can be placed in other domains to provide private label e-commerce customization services to retailers and corporate customers of all sizes and business models, with little up-front investment or inventory and minimal technology implementation resources. Product offerings include ‘builder’ software for the creation of customized products, hosting and back-end payment processing, and printing and customer service. CafePress Fulfillment: The company offers users printing on various SKU types. The company processes and ships orders within three business days after a customer places an order and in various instances can ship orders within 24 hours after an order is placed. Discontinued Operations: In 2014, the company divested substantially all of its assets in its InvitationBox.com business and in March 2015, the company divested substantially all of the assets associated with its Arts and Groups businesses. Strategy Main elements of the company’s strategy in 2015 include the following: simplify the business; focus on high quality content partners; simplify product offerings; create long-term relationships with customer; and seek viable international channels. Suppliers The company works with two primary suppliers for apparel inventory, Hanesbrands, Inc. and Sun Apparel. Intellectual property As of December 31, 2014, the company had nine issued patents, three patent applications pending in the United States, generally covering its e-commerce services or proprietary printing and decorating services and its online platform for designing and generating framed products. As of December 31, 2014, the company held 44 U.S. trademark registrations (some of which are registered in multiple classes), which include, among others, CAFEPRESS.COM, CAFEPRESS, the ‘cafepress’ logo, CANVAS ON DEMAND, IMAGEKIND, LOGOSPORTSWEAR.COM and EZ PRINTS. The company has registered its CAFEPRESS.COM and CAFEPRESS trademarks in various countries in Africa, Asia, Australia, Europe and North America. The company’s patents expire at various times between November 2025 and June 2031. Regulations Laws and regulatory schemes have been adopted at the national and state level in the United States, and in some cases internationally, have a direct impact on the company’s business and operations. These laws include the following: The Copyright Act of 1976; The Digital Millennium Copyright Act; The CAN-SPAM Act of 2003; The Credit Card Accountability Responsibility and Disclosure Act of 2009 (CARD Act); The Communications Decency Act of 1996; and The Children’s Online Privacy Protection Act of 1998. Competition The company faces competition from a range of companies, including the following: Amazon.com; Walmart.com; Target; eBay; RedBubble Inc.; CustomInk LLC; Spreadshirt Inc.; Threadless.com; TeeSpring; Zazzle Inc.; Etsy, Inc.; Uncommon LLC; VistaPrint N.V.; Shutterfly, Inc.; SmugMug, Inc.; Minted, Inc.; Blurb, Inc.; Art.com; American Stationery; Red Envelope; and Things Remembered. History CafePress Inc. was founded in 1999. The company was incorporated in Delaware in 1999.
cafepress inc (PRSS:NASDAQ GS)
6901 Riverport Drive
Louisville, KY 40258
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