CafePress Inc. operates as an online retailer of personalized products worldwide. The company offers gifts and accessories, including T-shirts and apparel, mugs and drinkware, and home goods, such as custom shower curtains and bed coverings The company conducts most of its business on its primary United States based domain, CafePress.com and also operate CafePress branded Websites for the markets in the United Kingdom, Canada, and Australia. It also sells CafePress branded products through other online retail partners. The company’s products are customized with expressive designs contributed through various means, including crowd-sourced user generated content, stock art licenses and licensed content relationships with large entertainment companies and brands. E-Commerce Platform Products and Services The company receives content from various sources including user-generated content, licensed content from various properties, and content from stock photo sources. These products are digitally rendered for consumers onto various base goods, and the combination of the content and base good creates the range of products rendered on CafePress.com. For CafePress.com, these products and the associated metadata would be marketed to draw both search engine traffic and direct traffic. Prices are typically set by CafePress when the company controls the marketing. This is what is typically called its Marketplace. User-generated content could also be created on CafePress for personal purchase, or to be sold. Feeds refers to the company’s platform for offering its content and products to other e-commerce retail Websites, such as Amazon and Walmart. In addition, CafePress might offer its Corporate Shops tools to be used on other hosted Websites in exchange for licensed content agreements that also benefit CafePress.com. Whether sold on CafePress.com or Retail Partner Channels, the resulting order is electronically communicated to the company's fulfillment center in Louisville, KY, and then routed to the appropriate location to be manufactured on-demand. Strategy The key elements of the company’s strategy are to simplify the business; simplify product offerings; rebuild the user experience; create long-term relationships with its customers; focus on high quality content partners; Seek viable international channels; and enhance back end tool sets. Competition The company faces competition from a range of companies, including the e-commerce companies, including large online retailers and marketplaces such as Amazon.com, Walmart.com, Target and eBay (who may also serve as its distribution partners); online providers of customized products, such as RedBubble Inc., CustomInk LLC, Spreadshirt Inc., Threadless.com, TeeSpring or Zazzle Inc. as well as providers of distinctive goods like Etsy, Inc. or Uncommon LLC; online providers allowing users to customize goods in specific vertical markets, such as Cimpress N.V. for small businesses and Shutterfly, Inc. or SmugMug, Inc. for photographic products; and physical and catalog retailers of personalized merchandise, such as Red Envelope and Things Remembered. Dispositions In 2015, the company sold the primary assets and liabilities of is Art business, which included its custom canvas production and printing facility in Raleigh, North Carolina, and the front-end direct e-commerce Websites for CanvasOnDemand.com, GreatBigCanvas.com, and ImageKind.com. In 2015, the company also sold the primary assets and liabilities of its Groups business, which included its printing facility used by its Logosportswear.com brand operated in Cheshire, Connecticut. In 2015, the company sold its EZ Prints business, which included its B2B printing facility in Norcross, Georgia, and provided a suite of enterprise class deployable software products and services focused on private label e-commerce customization services, including the retail Website ezprints.com. Regulations Laws and regulatory schemes have been adopted at the national and state level in the United States, and in some cases internationally, have a direct impact on the company’s business and operations. These laws include the following: The Copyright Act of 1976; The Digital Millennium Copyright Act; The CAN-SPAM Act of 2003; The Credit Card Accountability Responsibility and Disclosure Act of 2009 (CARD Act); The Communications Decency Act of 1996; and The Children’s Online Privacy Protection Act of 1998. History CafePress Inc. was founded in 1999. The company was incorporated in Delaware in 1999.
(PRSS:Consolidated Issue Listed on NASDAQ Global Select )
11909 Shelbyville Road
Louisville, KY 40243
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