Kering SA is engaged in designing, manufacturing, and marketing apparel and accessories. The company designs, manufactures, and markets products across two segments, Luxury, such as Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Sergio Rossi, Boucheron, Dodo, Girard-Perregaux, JEANRICHARD, Pomellato and Qeelin; and Sport & Lifestyle, such as Puma, Volcom, Cobra, Electric and Tretorn. The company has teamed up with Yoox, an online luxury business to develop the e-commerce of various brands. The joint-venture, E_lite, is improving existing e-commerce sites, accelerating global e-commerce development and offering an online shopping experience. In 2011, the company launched the Digital Academy to instil a digital culture within the company, to develop innovation, support its e-business and digital ambitions, strengthen digital awareness and expertise, and create an international digital community. Strategy The company’s strategy is primarily based on the organic growth of its (Luxury and Sport & lifestyle) brands, such as expanding into new markets, reinforcing their presence in mature markets, and developing their distribution network and channels, including e-commerce; and acquisitions of small to medium size, with promising expansion prospects and meeting strict criteria, would strengthen and complement the brand portfolio. History Kering SA was founded in 1963.
kering-unsponsored adr (PPRUY:OTC US)
10 avenue Hoche
Phone: 33 1 45 64 61 00
Fax: 33 1 45 64 60 00www.kering.com
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