Philip Morris International Inc. engages in the manufacture and sale of cigarettes, other tobacco products and other nicotine-containing products in markets outside of the United States of America. The company’s products are sold in approximately 180 markets. Its portfolio includes international and local brands. The company’s portfolio of international and local brands is led by Marlboro, an international cigarette. Marlboro is complemented in the premium-price category by Merit, Parliament and Virginia Slims. The company’s mid-price brands are L&M and Chesterfield. Other international brands include Bond Street, Lark, Muratti, Next, Philip Morris and Red & White. The company also owns various important local cigarette brands, such as Sampoerna, Dji Sam Soe and U Mild in Indonesia, Fortune, Champion and Hope in the Philippines, Diana in Italy, Optima and Apollo-Soyuz in Russia; Morven Gold in Pakistan, Boston in Colombia; Belmont, Canadian Classics and Number 7 in Canada; Best and Classic in Serbia; f6 in Germany; Delicados in Mexico; Assos in Greece; and Petra in the Czech Republic and Slovakia. Geographic Regions The company divides its markets into four geographic regions, including the European Union (EU) Region is headquartered in Lausanne, Switzerland, and covers all the EU countries except for Slovenia, Bulgaria, Croatia and Romania, and also includes Switzerland, Norway and Iceland, which are linked to the EU through trade agreements; the Eastern Europe, the Middle East & Africa Region is also headquartered in Lausanne and includes Eastern Europe, the Balkans (including Slovenia, Bulgaria, Croatia and Romania), Turkey, the Middle East and Africa and its international duty free business; the Asia Region is headquartered in Hong Kong and covers all other Asian markets, as well as Australia, New Zealand and the Pacific Islands; and the Latin America and Canada Region is headquartered in New York and covers the South American continent, Central America, Mexico, the Caribbean and Canada. Acquisitions In June 2014, the company acquired 100% of Nicocigs Limited, a U.K.-based e-vapor company. Significant Events In 2013, the company established a strategic framework with Altria Group, Inc. (Altria) under which Altria would make available its e-cigarette products exclusively to it for commercialization outside the United States, and it would make available two of its candidate reduced-risk tobacco products exclusively to Altria for commercialization in the United States. Distribution The four main types of distribution that the company uses worldwide include direct sales and distribution, where the company has set up its own distribution directly to retailers; distribution through single independent distributors who are responsible for distribution in a single market; zonified distribution, where distributors are assigned a territory within a market to enable them to obtain a suitable return on their investment; and distribution through national or regional wholesalers that then supply the retail trade. In various markets, the company also directly supplies key accounts, including gas stations, retail chains, and supermarkets. Intellectual Property The company owns the trademark rights to its principal brands, including Marlboro, or has the right to use them in various countries where the company uses them. In addition, it has approximately 5,200 granted patents worldwide and approximately 4,400 pending patent applications. History Philip Morris International Inc., a Virginia holding company, was incorporated in 1987.
philip morris international
(PMI:SIX Swiss Ex)
120 Park Avenue
New York, NY 10017
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