Philip Morris International Inc. engages in the manufacture and sale of cigarettes, other tobacco products and other nicotine-containing products in markets outside of the United States of America. The company’s products are sold in approximately 180 markets. Its portfolio includes international and local brands. The company’s portfolio of international and local brands is led by Marlboro, an international cigarette. Marlboro is complemented in the premium-price category by Merit, Parliament and Virginia S. The company’s mid-price brands are L&M and Chesterfield. Other international brands include Bond Street, Lark, Chesterfield, Lark, Muratti, Next and Red & White. The company also owns various local cigarette brands, such as Dji Sam Soe, Sampoerna and U Mild in Indonesia; Champion, Fortune and Hope in the Philippines; Apollo-Soyuz and Optima in Russia; Morven Gold in Pakistan; Boston in Colombia, Belmont, Canadian Classics and Number 7 in Canada; Best in Serbia; f6 in Germany; Delicados in Mexico; Assos in Greece, and Petra in the Czech Republic and Slovakia. Geographic Regions The company divides its markets into four geographic regions, including the European Union (EU) Region is headquartered in Lausanne, Switzerland, and covers all the EU countries and also comprises Switzerland, Norway and Iceland, which are linked to the EU through trade agreements; the Eastern Europe, Middle East & Africa (EEMA) Region is also headquartered in Lausanne and includes Eastern Europe, certain Balkan countries, Turkey, the Middle East and Africa and its international duty free business; the Asia Region is headquartered in Hong Kong and covers all other Asian markets, as well as Australia, New Zealand and the Pacific Islands; and the Latin America & Canada Region is headquartered in New York and covers the South American continent, Central America, Mexico, the Caribbean and Canada. Distribution The four main types of distribution that the company uses worldwide include direct sales and distribution, where the company has set up its own distribution directly to retailers; distribution through single independent distributors who are responsible for distribution in a single market; zonified distribution, where distributors are dedicated to it in tobacco products distribution and assigned to exclusive territories within a market, enabling them to get an appropriate return on their investment; and distribution through national or regional wholesalers that then supply the retail trade. Intellectual Property The company owns the trademark rights to its principal brands, including Marlboro, or has the right to use them in various countries where the company uses them. In addition, it has approximately 5,500 granted patents worldwide and approximately 5,400 pending patent applications. History Philip Morris International Inc., a Virginia holding company, was incorporated in 1987.
philip morris international
120 Park Avenue
New York, NY 10017
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