Plantronics, Inc. designs, manufactures, and markets lightweight communications headsets, telephone headset systems, other communication endpoints, and accessories for the business and consumer markets under the ‘Plantronics’ brand. The company ships products to approximately 60 countries through a network of distributors, retailers, wireless carriers, original equipment manufacturers (OEMs), and telephony service providers. Markets and Product Categories The company’s products are designed to meet the needs of specific markets and applications, such as offices (ranging from enterprise to home offices), contact centers, mobile devices (such as mobile phones and smartphones), computer and gaming, residential, and other specialty applications. The company serves these markets through its product categories as follows: Office and Contact Center (OCC): The company offers a range of communications headsets, including high-end, ergonomically designed headsets, audio processors, and telephone systems. Its end-users consist of enterprise employees and small office, home office, and remote workers. Mobile: The company’s mono and stereo Bluetooth mobile headsets merge technological innovations. Gaming and Computer Audio: These include gaming and computer audio headsets, whether used for interactive on-line or console gaming, or switching between music and phone calls for multi-functional devices. Specialty Products: The company’s specialty products sold under the Clarity brand consist of products such as speakerphones, amplified captioned phones, amplified corded phones, personal listeners, and alarm clocks, and are designed to address the needs of various consumer groups. It offers a range of communications products that serve customers with mild, moderate, and severe hearing loss, as well as the deaf community. Research and Development The company incurred approximately $84.8 million on research, development, and engineering expenses in 2014. Sales and Distribution To support customers' needs, the company has a multi-level distribution network in North America, Europe, and parts of the Asia Pacific region. Its commercial distributors include global technology and electronics distributors, headset specialists, and national and regional resellers. The company’s distribution of specialty products includes specialized distributors, retail, government programs, and health care professionals. The company’s headsets are sold through retailers to corporate customers, small businesses, and to individuals who use them for personal and professional purposes. Revenues from this channel are seasonal, with third fiscal quarter typically being the strongest quarter due to holiday seasonality. Its single and two tier distributors, resellers, system integrators, e-commerce partners, telephony, and computer equipment providers resell commercial headsets and end point products. Wireless carriers, retailers, and e-commerce partners also sell consumer headsets as Plantronics-branded products and in some cases, in their private label packaging. The company also makes direct sales as a General Services Administration (GSA) contractor to certain government agencies in the U.S. The company’s products are also purchased directly from its Website at www.plantronics.com. The company has distribution centers in the following locations: Tijuana, Mexico, which provides logistics services for products destined for customers in the U.S., Canada, the Asia Pacific, the Middle East, and Latin America regions; Prague, the Czech Republic, which provides logistics services for products shipped to customers in Europe and Africa regions; Suzhou, China, which provides logistics services for products shipped to customers in Mainland China; Melbourne, Australia, which provides logistics services for products shipped to the retail channel in Australia and New Zealand; Sao Paulo, Brazil, which provides logistics services for products shipped to customers in Brazil; and Tokyo, Japan, which provides logistics services for products shipped to customers in Japan. Environmental Matters The company is required to comply and is in compliance with the European Union (EU) and other Directives on the Restrictions of the use of Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS) and on Waste Electrical and Electronic Equipment (WEEE) requirements. Additionally, the company believes the company is compliant with the RoHS initiatives in China and Korea. Intellectual Property As of March 31, 2014, the company had approximately 660 worldwide patents in force, expiring between calendar years 2014 and 2038. Competition The company’s main competitor includes GN Netcom, a subsidiary of GN Store Nord A/S in the office, contact center, and mobile markets. Motorola, Samsung, LG, and Bose are significant competitors in the consumer mono Bluetooth headset market. Sennheiser Communications and Logitech are competitors in the computer, office, and contact center markets, while Beats, Skullcandy, and LG are competitors in the Bluetooth Stereo headset market. In addition, Turtle Beach, Skullcandy, and Razer are competitors in the gaming market. History Plantronics, Inc. was founded in 1961.
plantronics inc (PLT:New York)
345 Encinal Street
Santa Cruz, CA 95060
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