Plantronics, Inc. designs, manufactures, and markets lightweight communications headsets, telephone headset systems, other communication endpoints, and accessories for the business and consumer markets under the Plantronics brand worldwide. Product Categories The company’s products are designed to meet the needs of offices (ranging from enterprise to home offices), contact centers, mobile devices (such as mobile phones, smartphones, and tablets), computer and gaming, residential, and other specialty applications. The company serves these markets through its product categories, Enterprise and Consumer. Enterprise: The company offers a range of communications headsets, including high-end, ergonomically designed headsets, audio processors, and telephone systems. Its end-users consist of enterprise employees and small office, home office, and remote workers. Consumer: The company offers mono and stereo Bluetooth mobile headsets. It also offers gaming and computer audio headsets. In addition, it provides specialty products marketed for hearing impaired individuals (through its Clarity brand). Sales and Distribution The company ships its products to approximately 80 countries through a network of distributors, retailers, wireless carriers, original equipment manufacturers, and telephony and other service providers. The company maintains a worldwide sales force to provide ongoing customer support and service globally. To support its customers' needs, the company has multi-level distribution network in North America, Europe, and in some parts of the Asia Pacific region where use of its products is widespread. The company’s global commercial sales channel includes technology and electronics distributors, and national and regional resellers. The resellers typically offer various products from multiple vendors to both other resellers and end users. The company’s commercial distribution channel generally maintains an inventory of its products. Its distribution of specialty products includes distributors, retail, government programs, and health care professionals. The company’s retail channel consists of both traditional and online consumer electronics retailers, consumer product retailers, office supply distributors, wireless carriers, catalog and mail order companies, and mass merchants. Its headsets are sold through retailers to corporate customers, small businesses, and to individuals who use them for various personal and professional purposes. Revenues from this channel are seasonal, with the company’s third fiscal quarter typically being the strongest quarter due to holiday seasonality. The company has a group of customers located worldwide. Its principal channel partners are distributors, retailers, and carriers. Its distributors, resellers, system integrators, e-commerce partners, telephony and computer equipment providers resell its commercial headsets and end point products. Wireless carriers, retailers, and e-commerce partners also sell its consumer headsets as Plantronics-branded products and in some cases, in their private label packaging. Carriers purchase headset products from the company for use by their own agents and in some cases, also offer headsets to their customers. The company also makes direct sales as a General Services Administration (GSA) contractor to certain government agencies in the U.S. In addition, certain distributors are authorized resellers under a GSA schedule price list and sell the company’s products to government customers pursuant to that agreement. The company has also established unified communications (UC) alliances with major providers of UC software solutions, and these alliances improve the sales and distribution of its products to major enterprises deploying UC solutions. In some cases, these partners also resell the company’s solutions to customers as part of a broader communications solution. The company’s products might also be purchased directly from its Website at www.plantronics.com. Intellectual Property As of March 31, 2016, the company had approximately 775 worldwide patents in force, expiring between calendar years 2016 and 2040. Trademarks The company owns trademark registrations in the U.S. and various other countries with respect to the Plantronics and Clarity trademarks, as well as the names of various products and product features. The company has pending U.S. and foreign trademark applications in connection with certain new products. Plantronics, Clarity, and Simply Smarter Communications are trademarks or registered trademarks of the company. DECT is a trademark of ETSI registered for the benefit of its members in France and other jurisdictions. The Bluetooth name and the Bluetooth trademarks are owned by Bluetooth SIG, Inc. and are used by the company under license. Research and Development During the year ended April 2, 2016, the company incurred approximately $90.4 million in research, development, and engineering expenses. Environmental Matters The company is required to comply and is in compliance with the European Union and other Directives on the Restrictions of the use of Certain Hazardous Substances in Electrical and Electronic Equipment and on Waste Electrical and Electronic Equipment requirements. Competition One of the company’s primary competitors is GN Netcom, Inc., a subsidiary of GN Store Nord A/S. In addition, Motorola, Samsung and LG are significant competitors in the consumer mono Bluetooth headset category. Sennheiser Communications, VXI, and regional companies are competitors in the computer, office, and contact center categories, while Beats, Skullcandy, and LG are competitors in the stereo Bluetooth headset category. In addition, Turtle Beach, Skullcandy, and Razer are competitors in the gaming category. History Plantronics, Inc. was founded and incorporated in 1961.
plantronics inc (PLT:New York)
345 Encinal Street
Santa Cruz, CA 95060
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