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Company Description

Contact Info

500 Plaza Drive

Secaucus, NJ 07094

United States

Phone: 201-558-2400


The Children's Place, Inc. operates as a children's specialty apparel retailer in North America. The company sells apparel, accessories, footwear and other items for children. The company designs, contracts to manufacture, sells at retail and wholesale, and licenses to sell trend right merchandise at value prices, the majority of which is under the proprietary ‘The Children's Place’, ‘Place’, and ‘Baby Place’ brand names. The Children's Place has differentiated departments and serves the wardrobe needs of girls and boys (sizes 4-14, with size 16 available online), toddler girls and boys (sizes 12 mos.-5T), and baby (sizes 0-18 mos.). The company’s merchandise is also available online at www.childrensplace.com. Stores As of January 30, 2016, the company operated a total of 1,069 The Children's Place stores in the United States, Canada, and Puerto Rico, most of which are clustered in and around major metropolitan areas and the company’s store at www.childrensplace.com. In addition, the company’s international partners operated 102 international points of distribution in 16 countries. The company operates 658 stores located in malls, 233 in strip centers, 136 in outlet centers, and 42 in street locations. Segments The company’s segments include The Children’s Place U.S. and The Children’s Place International. Each segment includes an e-commerce business located at www.childrensplace.com. Included in The Children’s Place U.S. segment are the company’s U.S. and Puerto Rico based stores and revenue from the company’s U.S. based wholesale customers. Included in The Children's Place International segment are the company’s Canadian based stores, revenue from the company's Canada wholesale customer, as well as revenue from international franchisees. Internet Sales (E-commerce) The company’s U.S. and International segments each include an e-commerce business located at www.childrensplace.com. International Franchises and Wholesale The company continued its international expansion program with its franchise partners adding 29 additional international points of distribution (stores, shop in shops, and e-commerce site) during 2015. During 2015, in India, the company launched an e-commerce business with its partner, Arvind Lifestyle Brands. The company also announced a new partnership with El Palacio de Hierro to open free-standing stores and shop in shops in Mexico. The company generates revenues from its franchisees from the sale of products and sales royalties. In its wholesale business, the company expanded categories of merchandise available for distribution to its customers during 2015. Strategies The company’s strategies include offering a compelling assortment of apparel, footwear and accessories for children that enable its customer to outfit their child; offering high-quality, trend-right, age-appropriate merchandise under ‘The Children's Place’, ‘Place’, and ‘Baby Place’ brand names; and low-cost global sourcing. The company’s strategy also includes focusing on strengthening its brand image and customer loyalty for ‘The Children's Place’ by consistently offering high-quality and age-appropriate products and trend-right fashion at value prices in a friendly and convenient shopping environment; providing coordinated outfits and accessories for its customers' lifestyle needs; creating strong merchandising and visual presentations to create a compelling in-store experience; emphasizing its great value and fashion in marketing visuals to convey a consistent brand message across all channels; segmenting and leveraging its customer database to frequently communicate with its customers and tailor promotions to improve customer satisfaction; using its MyPLACE Loyalty Rewards Program to drive customer engagement; and providing exclusive assortments in its e-commerce business to further expand the breadth of its offerings and brand recognition. Seasonality The company’s business is subject to seasonal influences, with heavier concentrations of sales during the back-to-school and holiday seasons. The company’s first fiscal quarter (year ended January 2016) results are dependent upon sales during the period leading up to the Easter holiday, third fiscal quarter results are dependent upon back-to-school sales, and the company’s fourth fiscal quarter results are dependent upon sales during the holiday season. Trademarks and Service Marks ‘The Children's Place’, ‘babyPLACE’, ‘Place’, and certain other marks have been registered as trademarks and/or service marks with the United States Patent and Trademark Office and in Canada and other foreign countries. Government Regulation The company focuses its efforts to adhere to all applicable laws and regulations affecting its business, including the provisions of the U.S. Consumer Product Safety Improvement Act of 2008, the Federal Hazardous Substances Act, the Flammable Fabrics Act and the Textile Fiber Product Identification Act, the Canada Consumer Product Safety Act, the Canadian Textile Labelling Act, the Canadian Care Labelling Program, and various environmental laws and regulations. Each of the company’s product styles covered by the U.S. Consumer Product Safety Improvement Act of 2008 and the Canadian Consumer Product Safety Commission are appropriately tested to meet current standards. Competition The company’s primary competitors are Target Corporation; GapKids; babyGap and Old Navy (each of which is a division of The Gap, Inc.); The Gymboree Corporation; Justice (a division of The Ascena Retail Group, Inc.); Carter's, Inc.; J.C. Penney Company, Inc.; Kohl's Corporation; and Walmart Stores, Inc. History The company was founded in 1969. It was formerly known as Children's Place Retail Stores, Inc. and changed its name to The Children’s Place, Inc. in 2014.


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