The Children's Place, Inc. operates as a children's specialty apparel retailer in North America. The company sells apparel, accessories, footwear, and other items for children in sizes 0-14. The company designs, contracts to manufacture, and licenses to sell fashionable merchandise, the majority of which is under the proprietary ‘The Children's Place’, ‘Place’, and ‘Baby Place’ brand names. As of January 31, 2015, the company operated a total of 1,097 The Children's Place stores in the United States, Canada, and Puerto Rico, majority of which are clustered in and around major metropolitan areas, and the company’s Internet store at www.childrensplace.com. The company has 674 stores located in malls, 244 in strip centers, 135 in outlet centers, and 44 street stores. The Children's Place has differentiated departments and serves the wardrobe needs of girls and boys (sizes 4-14), baby girls and boys (sizes 12 mos.-5T), and newborn (sizes 0-18 mos.). Segments The company operates through two segments, The Children’s Place U.S. and The Children’s Place International. Included in The Children’s Place U.S. segment are the company’s U.S. and Puerto Rico based stores and revenue from its U.S. wholesale partners. Included in The Children's Place International segment are the company’s Canadian based stores, revenue from the company's Canada wholesale partner, as well as revenue from international franchisees. International Franchises and Wholesale The company continued its international store expansion program with its franchise partners opening 37 additional stores during 2014, including 25 in Israel and 1 store in Panama, bringing the company’s total international franchise store count to 72. During 2014, the company announced a new franchise agreement with Grupo David to expand into Latin America and the Caribbean, and opened its store. The company also announced a new franchise agreement with Arvind Lifestyle Brand Limited to open stores in India. Seasonality The company’s business is subject to seasonal influences, with heavier concentrations of sales during the back-to-school and holiday seasons. The company’s first fiscal quarter (year ending January 2015) results are dependent upon sales during the period leading up to the Easter holiday, third fiscal quarter results are dependent upon back-to-school sales, and its fourth fiscal quarter results are dependent upon sales during the holiday season. Trademarks and Service Marks The Children's Place, babyPLACE, Place, The Place, and certain other marks have been registered as trademarks and/or service marks with the United States Patent and Trademark Office and in Canada. Government Regulation The company focuses its efforts to adhere to all applicable laws and regulations affecting its business, including the provisions of the CPSIA (U.S. Consumer Product Safety Improvement Act of 2008); the Federal Hazardous Substances Act; the Flammable Fabrics Act and the Textile Fiber Product Identification Act; the Canada Consumer Product Safety Act; the Canadian Textile Labelling Act; the Canadian Care Labelling Program; and various environmental laws and regulations. Each of the company’s product styles covered by the CPSIA and the Canadian Consumer Product Safety Commission are appropriately tested to meet current standards. Competition The company’s primary competitors are specialty stores and mass merchandisers, including Target Corporation; GapKids, babyGap and Old Navy (each of which is a division of The Gap, Inc.); The Gymboree Corporation; Justice (a division of The Ascena Retail Group, Inc.); Carter's, Inc.; J.C. Penney Company, Inc.; Kohl's Corporation; and other department stores, as well as other discount stores, such as Walmart Stores, Inc. History The company was founded in 1969. It was formerly known as Children's Place Retail Stores, Inc. and changed its name to The Children’s Place, Inc. in 2014.
children's place inc/the
500 Plaza Drive
Secaucus, NJ 07094
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