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Company Description

Contact Info

800 Connecticut Avenue

Norwalk, CT 06854

United States

Phone: 203-299-8000


The Priceline Group Inc. provides travel and restaurant online reservation and related services to consumers, travel service providers and restaurants. The company, through its online travel companies, connects consumers wishing to make travel reservations with providers of travel services worldwide. It offers online accommodation reservation market based on room nights booked. The company offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. The company’s priceline.com brand also offers consumers reservations for rental cars, airline tickets, vacation packages and cruises. The company offers rental car reservations worldwide through rentalcars.com. It also allows consumers to compare airline ticket, hotel reservation and rental car reservation information from various travel Websites at once through KAYAK Software Corporation (KAYAK). The company provides restaurants with reservation management services and consumers with the ability to make restaurant reservations at participating restaurants through OpenTable, Inc. (OpenTable), a provider of online restaurant reservations. Service Offerings Booking.com: Booking.com is a primary brand for booking online accommodation reservations with operations worldwide. As of February 13, 2016, Booking.com offered accommodation reservation services for approximately 850,000 properties in approximately 220 countries and territories on its various Websites and in 42 languages, which include approximately 390,000 vacation rental properties. Vacation rentals consist of, among others, properties categorized as single-unit and multi-unit villas, apartments, ‘aparthotels’ (which are apartments with a front desk and cleaning service) and chalets, and are self-catered (include a kitchen), directly bookable properties. Accommodation providers participate in Booking.com, which operates under an agency model, by filing rates and information about the property in Booking.com's proprietary extranet. In addition, Booking.com offers Website and other marketing services and business analytics to accommodation providers as part of its BookingSuite initiative. Priceline.com: Priceline.com offers online travel reservation services primarily in the United States. Through priceline.com, the company offers consumers hotel, rental car, and airline ticket reservations services, as well as vacation packages and cruises. Priceline.com engages in the ‘opaque’ travel reservation business through its pioneering Name Your Own Price and Express Deals discount hotel, rental car, and airline reservation services. KAYAK: KAYAK provides an online price comparison service (referred to as ‘meta-search’) that allows consumers to search and compare travel itineraries and prices, including airline ticket, accommodation reservation and rental car reservation information, from various travel Websites at once. KAYAK derives revenues from advertising placements on its Websites and mobile apps, and from sending referrals to travel service providers and OTAs. KAYAK offers its services in approximately 40 countries, with the United States being its largest market. Agoda.com: Agoda.com is an online accommodation reservation service catering primarily to consumers in the Asia-Pacific region, with operations in Bangkok, Thailand and throughout the region. Accommodation providers participate in agoda.com, which operates primarily under a merchant model, by filing rates and information about the property in agoda.com's proprietary extranet. Rentalcars.com: Rentalcars.com is a worldwide online rental car reservation service. Rentalcars.com offers primarily a merchant, online retail and opaque rental car reservation service allowing consumers to make rental car reservations in approximately 46,000 locations throughout the world, with customer support provided in 40 languages. Consumers using rentalcars.com can book a full range of vehicles online through rentalcars.com's Website or mobile app, or they can reserve their cars by phone. OpenTable: In July

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Valuation PCLN Industry Range
Price/Earnings 27.9x
Price/Sales 7.4x
Price/Book 7.8x
Price/Cash Flow 24.6x
TEV/Sales 6.2x

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