n expanding its international offerings. Strategy The company’s strategy is to continue to participate broadly in online travel growth by expanding its service offerings and markets. Its strategy includes providing the best consumer experience; partnering with travel service providers and restaurants; maintaining multiple, independently managed brands; and investing in profitable and sustainable growth. Seasonality The company experiences its highest levels of profitability in the second and third quarters of the year (year ending December 2014), which is when the company experiences the highest levels of accommodation checkouts for the year for its North American and European businesses. The company experiences the highest levels of booking and travel consumption for its Asia-Pacific and South American businesses in the first and fourth quarters. Competition The company competes with online travel reservation services, such as Expedia (Expedia, Inc.), Hotels.com, Hotwire, Travelocity, Elong, Wotif, CarRentals.com, and Venere, which are owned by Expedia; Orbitz.com, Cheaptickets, ebookers, HotelClub and RatesToGo, which are owned by Orbitz Worldwide (which has agreed to be acquired by Expedia); laterooms and asiarooms, which are owned by Tui Travel; Hotel Reservation Service and hotel.de, which are owned by Hotel Reservation Service; and AutoEurope, Car Trawler, Ctrip, MakeMyTrip, Webjet, Rakuten, Jalan, Hotel Urbano, ViajaNet, Submarino Viagens, Despegar/Decolar, 17u.com, Bookit.com, CheapOair, Mr. and Mrs. Smith, and eDreams ODIGEO. The company also competes with HomeAway, Airbnb, Google, Facebook, Alibaba, Amazon, Groupon, Carlson Wagonlit, American Express, Thomas Cook, Tui Travel, Room Key, TripAdvisor, trivago (in which Expedia has acquired a majority ownership interest), Qunar, Skyscanner, HotelsCombined, and Yelp's SeatMe, as well as Apple, Inc. History The company was founded in 1997 as a Delaware limited liability company and was converted into a Delaware corporation in 1998. It was formerly known as priceline.com Incorporated and changed its name to The Priceline Group Inc. in April 2014.
priceline group inc/the (PCE1:Frankfurt)
800 Connecticut Avenue
Norwalk, CT 06854
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