Libraries and Development Tools The company makes a portfolio of application libraries and development tools available to its large community of internal and third-party application developers, including certain pre-certified software libraries that can be integrated into third-party applications without the need for further card brand certifications. The company provides a set of application libraries, or programming modules, such as smart card interfaces, contactless card and NFC phone interfaces, and communications drivers with defined programming interfaces that facilitate the implementation of its multi-application system solutions. Further, the company maintains application compatibility, including use of standardized application programming interfaces, also known as APIs, and service calls, designed to facilitate the migration of applications to future system solutions. The company also provides developer tool kits that contain visual development environments (C/C++) along with platform-specific compilers and debuggers. The company provides a range of support services for its application development communities, including developer training, a developers' support team, and VeriFone DevNet, an online developers' portal that provides registered developers access to libraries, tools, programming guides, and technical support. Its libraries, developer tool kits, training, and support systems facilitate the growth in deployment of third-party, value-added applications for its system solutions. Strategy The company’s strategy to expand its commerce enablement reach includes strategic investments that grow its network of digital media screens, including screens at the pump and inside the convenience store, as well as partnerships that enable it and its partners to offer its end merchant customers additional value added services beyond payment acceptance. Customers Globally, the company’s clients consist primarily of financial institutions, payment processors, large retailers, petroleum companies, transportation companies, government organizations, healthcare companies and quick service restaurants. In its North America and EMEA segments, the company also sells its in-taxi payments solution to taxi fleets and advertising space to advertisers and media companies. The company also sells directly to smaller merchants and retailers under its Payment-as-a-Service model, primarily in its EMEA segment. The company also sells through third party partners, such as banks and acquirers, system integrators, and independent sales organizations, and channel partners that distribute and resell its products. Sales and Marketing The company sells its products worldwide through its direct sales force and through third-party distributors and partners. Competition The company’s primary competitors for POS terminals and services include Ingenico S.A.; PAX Technology, Ltd.; Bambora Group; SZZT Electronics Co. Ltd.; Equinox Payments; CyberNet Inc.; and Spire Payments Ltd. The company also competes with Gilbarco, Inc., International Business Machines Corporation, NCR Corporation, Oracle Corporation, and Wayne, A GE Energy Business. Proprietary Rights As of October 31, 2015, the company held 350 patents and 88 patent applications filed with various patent offices in 44 jurisdictions throughout the world, including the U.S., Canada, the United Kingdom, the European Union, China, Israel, Italy, India, Australia, Japan, Germany, France, Ireland, Hong Kong, Taiwan, Brazil, and South Africa, among other countries. As of October 31, 2015, the company held trademark registration in 23 jurisdictions for the VERIFONE trademark and in 32 jurisdictions for the VERIFONE trademark, including its ribbon logo. The company holds trademark registration in the U.S. and various other countries for its product names and other marks. History The company was formerly known as VeriFone Holdings, Inc. and changed its name to VeriFone Systems, Inc. in 2010.
verifone systems inc (PAY:New York)
88 West Plumeria Drive
San Jose, CA 95134
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