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Last $13.73 USD
Change Today -0.09 / -0.65%
Volume 1.8M
P On Other Exchanges
New York
As of 5:15 PM 11/27/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2101 Webster Street

Suite 1650

Oakland, CA 94612

United States

Phone: 510-451-4100

Fax: 510-451-4286

steners by allowing them to personalize the branded stations through listener-controlled variables. In addition to branded stations, the company offers advertisers its sponsored listening product, in which advertisers sponsor ad-free listening for consumers in exchange for the consumer’s active brand interaction, such as watching a video advertisement, interacting with rich media or visiting the advertiser's landing page. Additionally, advertisers can also benefit from the company’s proprietary ad targeting capabilities. Its proprietary targeting segments leverage listener-submitted profile information, enabling advertisers to precisely reach sought-after consumers across the Web and connected devices without needing third-party cookies. In 2013, the company integrated its advertising inventory into the leading radio media buying platforms, Mediaocean and STRATA, and the company is continuing to enhance the ability of radio advertisers to purchase media on these platforms, which incorporate Triton measurements of its radio audience reach side-by-side with terrestrial radio metrics. In January 2014, the company introduced in-car advertising solutions, offering advertisers the opportunity to reach in-car audiences through audio ads running on vehicle models and aftermarket automotive devices with native Pandora automotive integrations. As of December 31, 2014, the company had 111 local sellers in 37 markets in the United States. The company’s integration into standard radio media-buying processes and measurement, its in-car advertising solutions and its local advertising sales force are key elements of its strategy to expand its penetration of the radio advertising market. Distribution and Partnerships The company makes the Pandora service available through various distribution channels. In addition to streaming its service to traditional computers, the company has developed Pandora mobile device applications or ‘apps’ for smartphones, such as iPhone, phones running the Android operating system, the Windows Phone and for tablets including the iPad and tablets running the Android operating system. The company distributes those mobile apps free to listeners through app stores. Pandora is integrated with approximately 1,000 connected devices, including automobiles, automotive aftermarket devices and consumer electronic devices. As of December 31, 2014, approximately 9 million users have activated Pandora through a native automotive integration in 26 major automobile brands and 8 automotive aftermarket manufacturers. Sales and Marketing The company’s regional sales offices are located in Chicago, New York, and Santa Monica. Its local sales offices are located throughout the United States; Sydney, Australia; and Auckland, New Zealand. Seasonality The company’s results reflect the effects of seasonal trends in listener and advertising behavior. The company changed its fiscal year to the calendar 12 months ended December 31 to align with the advertising industry’s business cycle, effective beginning with the period ended on December 31, 2013. The results of its fiscal quarters prior to 2014 (three months ended April 30, July 31, October 31 and January 31 of each year) reflect the same effects of the seasonal trends on advertising revenue for calendar periods, except that the impact of these advertising sales-related trends on its fiscal results was not as pronounced due to the inclusion of January instead of October in its fourth fiscal quarter. Intellectual Property The company has 11 patents that have been issued in the United States and 11 that have been issued outside of the United States. The company’s registered trademarks in the United States include Pandora and the Music Genome Project, in addition to various Pandora logos and other Pandora marks. Pandora is also registered in Australia, Canada, Chile, the European Union, India, Israel, Korea, Mexico, New Zealand, Switzerland, Taiwan and other countries. Music Genome Project is also registered in Australia, Canada, China and New Zealand. The company has pending trademark applications in the United States and other countries for Pandor


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