Pandora Media, Inc. provides Internet radio services in the United States. The company offers a personalized experience for each of its listeners wherever and whenever they want to listen to music - whether through earbuds, car speakers or live on stage. The company offers both local and national advertisers the opportunity to deliver targeted messages to its listeners using a combination of audio, display and video advertisements. As of December 31, 2015, the company streamed 21.11 billion hours of Internet radio, and as of December 31, 2015, it had 81.1 million active users during the prior 30-day period. Strategy A key element of the company’s strategy is to make the Pandora service available everywhere that there is Internet connectivity. Service Pandora The company provides the Pandora service through two models, Free Service and Pandora One. Free Service: The company’s free service is advertising-supported and allows listeners access to its music and comedy catalogs and personalized playlist generating system for free across all of the Pandora delivery platforms. Pandora One: Pandora One is a paid subscription service without any advertising. In addition to its traditional monthly subscriptions, service listeners can purchase a single day Pandora One experience with the company’s Pandora One Day Pass product. The company’s service also incorporates community social networking features. Its music feed feature enables a real-time, centralized stream for listeners to view the music that their social connections are experiencing and to provide and receive recommendations for songs, albums and artists. Listeners can also share their stations across other social media outlets and through email by using the company’s share feature or by distributing its individualized station URLs. Ticketfly The Ticketfly service is a fully-integrated cloud ticketing platform for live events. Ticketfly's platform provides ticketing and marketing services for venues and event promoters across North America and enables fans to find and purchase tickets to events, and also gives artists a means to promote their events. Tickets are primarily sold through the Ticketfly platform but are also sold through other channels, such as venue box offices. Technologies Pandora At the core of its service is the company’s set of proprietary personalization technologies, including the Music Genome Project and its playlist generating algorithms. Music Genome Project The Music Genome Project is a database of approximately 1,000,000 uniquely analyzed songs from approximately 350,000 artists, spanning approximately 600 genres and sub-genres, which it develops 1 song at a time by evaluating and cataloging each song's particular attributes. Once the company selects music to become part of the company’s catalog, its music analysts genotype the music by examining up to 450 attributes including objectively observable metrics, such as tone and tempo, as well as subjective characteristics, such as lyrics, vocal texture and emotional intensity. Comedy Genome Project The company’s Comedy Genome Project leverages similar technology to that underlying the Music Genome Project, allowing a listener to choose a favorite comedian or a genre as a seed to start a station and then give feedback to personalize that station. Its comedy collection includes content from approximately 2,500 comedians with approximately 35,000 tracks. Other Core Innovations In addition to the Music Genome Project, the company has developed other proprietary technologies to improve delivery of the Pandora service, enhance the listener experience and expand its reach. Playlist Generating Algorithms: The company has developed complex algorithms that determine, which songs play and in what order on each personalized station. Pandora User Experience: The company has invested in ways to enable it to reach its audience anytime, anywhere that they enjoy radio. To this end, it has developed various approaches, including its autocomplete station creation feature, which predicts and generates a list of the most likely musical starting points as a list
pandora media inc (P:New York)
2100 Franklin Street
Oakland, CA 94612
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