Oxford Industries, Inc., an apparel company, designs, sources, markets, and distributes products bearing the trademarks of company owned Tommy Bahama and Lilly Pulitzer lifestyle brands, as well as certain licensed and private label apparel products. The company’s portfolio of brands includes Tommy Bahama, Lilly Pulitzer, and Ben Sherman. It distributes the company owned lifestyle branded products through its direct to consumer channel consisting of its retail stores and e-commerce sites, and its wholesale distribution channel, which includes better department stores and specialty stores. The company’s 123 Tommy Bahama and 34 Lilly Pulitzer full-price retail stores provide visibility for its brands and products. Additionally, it offers e-commerce Websites. Within its Lanier Apparel operating group, the company sells tailored clothing and sportswear products under licensed brands, private label products and owned brands to department stores, national chains, warehouse clubs, discount retailers, specialty retailers and others throughout the United States. Operating Groups The company’s business primarily operates through its Tommy Bahama, Lilly Pulitzer and Lanier Apparel operating groups. Tommy Bahama Tommy Bahama designs, sources, markets, and distributes men's and women's sportswear and related products. The target consumers of Tommy Bahama are primarily affluent men and women age 35 and older who embrace a relaxed and casual approach to daily living. Tommy Bahama products could be found in the company’s Tommy Bahama stores and on its Tommy Bahama e-commerce Website, tommybahama.com, as well as in better department stores and independent specialty stores throughout the United States. The company also operates Tommy Bahama restaurants and licenses the Tommy Bahama name for various product categories. During 2015, the company utilized approximately 250 suppliers to manufacture its Tommy Bahama products. The company operates a Tommy Bahama distribution center in Auburn, Washington, which serves its North American direct to consumer and wholesale operations. The company utilizes local third party distribution centers for its Asia-Pacific operations. Direct to Consumer Operations: A major component of the company’s Tommy Bahama growth strategy is to operate its own stores and e-commerce Website, which permits the company to develop and build brand awareness by presenting its products in a setting primarily designed to showcase the aspirational lifestyle on which the products are based. Tommy Bahama direct to consumer channels consist of retail store, e-commerce and restaurant operations. The company’s direct to consumer strategy for the Tommy Bahama brand includes locating and operating full-price retail stores in upscale malls, lifestyle shopping centers, resort destinations, and brand appropriate street locations. Its Tommy Bahama outlet stores are generally located in outlet shopping centers that include upscale retailers. As of January 31, 2016, the company operated 16 restaurants, generally adjacent to a Tommy Bahama full-price retail store location, which together the company refers to as islands. Wholesale Operations: Tommy Bahama products are available in approximately 2,000 retail locations. The company maintains Tommy Bahama apparel sales offices and showrooms in New York and Seattle, as well as other locations, to facilitate sales to its wholesale customers. The company’s Tommy Bahama wholesale operations utilize a sales force primarily consisting of independent commissioned sales representatives. Licensing Operations: Third party license arrangements for the company’s Tommy Bahama products include various product categories, such as men's and women's headwear; men's socks; mattresses; sleepwear; shampoo, soap, and bath amenities; ceiling fans; rugs; fabrics; belts, leather goods and gifts; luggage; fragrances; indoor furniture; outdoor furniture and related products; bedding and bath linens; table top accessories; and suncare products. In addition to the company’s licenses for the specific product categories, it might enter into certain international license agreements, which a
oxford industries inc (OXD:Berlin)
999 Peachtree Street, N.E.
Atlanta, GA 30309
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