Overstock.com, Inc. operates as an online retailer offering brand name, non-brand name and closeout merchandise, including furniture, home decor, bedding and bath, housewares, jewelry and watches, apparel and designer accessories, electronics and computers, sporting goods, and others The company also sells various best seller and run books, magazines, CDs, DVDs and video games (BMMG). It sells these products and services through its Internet Websites located at www.overstock.com, www.o.co and www.o.biz (referred to collectively as the Website). The company offers approximately 683,000 non-BMMG products and approximately 696,000 BMMG products. Segments Direct Business Direct Business includes sales made to individual consumers and businesses, from the company’s owned inventory and that are fulfilled primarily from its warehouse in Salt Lake City, Utah. Partner Business Partner Business sells merchandise of other retailers, cataloguers or manufacturers (partners) primarily through the company’s Website. The company has relationships with approximately 3,200 third parties who supply approximately 667,000 non-BMMG products, as well as most of the BMMG products, on its Website. These third party partners generally perform the same fulfillment operations as the company’s warehouses, such as order picking and shipping; however, it handles returns and customer service related to substantially all orders placed through its Website. Generally, the company requires verification of receipt of payment, or authorization from credit card or other payment vendors whose services it offers to its customers (such as PayPal and BillMeLater), before the company ships products to consumers or business purchasers. Other Offerings The company offers additional products or services. These include Worldstock Fair Trade, a store within its Website that offers handcrafted products made by artisans all over the world, which emphasizes sustainability, fairness, and transparency, and which it attempts to run at 0% profit by donating net profits to fund philanthropic projects in various countries, including Guatemala, Kenya, Malawi, and Nepal; Main Street Revolution, a store within its Website that features products from small businesses across the United States who offer their products using its national marketing and distribution channels; Supplier Oasis Fulfillment Services (SOFS), a single integration point through which its partners can manage their products, inventory and sales channels, while tapping into its distribution network; ecommerce marketplace channels, where some of its products are offered for sale in online marketplaces of other Internet retailers' Websites; its international business where it offers products to customers outside the United States using U.S.-based third party logistics providers; Pet Adoptions, a free service and tab within its Website that leverages its technology to display pets available for adoption from shelters across the United States; Farmers Market, a tab within its Website where its customers can order locally grown fresh produce and other food products; Insurance, a tab within its Website where its customers can shop for insurance from major carriers for both personal and business insurance policies; and an online car listing service which allows sellers to list vehicles for sale and allows buyers to review vehicle descriptions and post offers to purchase, and provides the means for prospective purchasers to contact sellers for further information and negotiations on the purchase of an advertised vehicle. Products The company’s Website Shopping section is organized into 28 main product and service lines or featured categories: For the Home, Furniture, Bed & Bath, Women, Men, Jewelry, Watches, Health & Beauty, Electronics, Worldstock, Sports & Outdoors, Baby, Books Movies Music Games, Kids, Luggage & Bags, Toys & Hobbies, Craft & Sewing, Office, Clothing & Shoes, Gifts & Flowers, Pet Supplies, Liquidations, As Seen on TV, Emergency Preparedness, Farmers Market, Main Street Revolution, Pet Adoption, and Sales. Sales and Marketing The company uses various methods to target its consumer audience, including online campaigns, such as advertising through keywords, product listing ads, display ads, search engines, affiliate marketing programs, social coupon Websites, portals, banners, email, direct mail and viral and social media campaigns. Seasonality The company’s business is affected by seasonality because of the holiday retail season, which historically has resulted in higher sales volume during its fourth quarter, which ends December 31. Competition The company competes with various competitors, including liquidation e-tailers, such as SmartBargains;online retailers with discount departments, such as AliExpress (part of the Alibaba Group), Amazon.com, Inc., eBay, Inc., and Rakuten.com, Inc.; private sale sites such as Gilt Groupe and Rue La La; online specialty retailers such as Blue Nile, Inc., Bluefly, Inc., Wayfair, LLC, Zappos.com, and Zulily, Inc.; and traditional general merchandise and specialty retailers and liquidators such as Barnes and Noble, Inc., Best Buy Co. Inc., Costco Wholesale Corporation, Home Depot, Inc., J.C. Penny Company, Inc., Ross Stores, Inc., Sears Holding Corporation, T.J. Maxx, Target Corporation, and Wal-Mart Stores, Inc. all of which also have an online presence. History The company was founded in 1997 as D2-Discounts Direct. In 1998, the company was reorganized as a C Corporation in the state of Utah and reincorporated in Delaware in 2002. In 1999, the company changed its name to Overstock.com, Inc.
overstock.com inc (OSTK:NASDAQ GM)
6350 South 3000 East
Salt Lake City, UT 84121
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