Omnicom Group Inc. provides advertising, marketing and corporate communications services. The company’s branded networks and agencies operate in all major markets worldwide and provide a range of services, which the company groups into four fundamental disciplines: advertising, customer relationship management (CRM), public relations and specialty communications. The services included in these disciplines are as follows: advertising, brand consultancy, content marketing, corporate social responsibility, consulting, crisis communications, custom publishing, data analytics, database management, direct marketing, entertainment marketing, environmental design, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare communications, instore design, interactive marketing, investor relations, marketing research, media planning and buying, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, reputation consulting, retail marketing, search engine marketing, social media marketing, and sports and event marketing. Geographic Regions The company conducts its business on a global basis through its five branded agency networks, which operate in the following geographic regions: The Americas, which includes North America and Latin America; EMEA, which includes Europe, the Middle East and Africa; and, the Asia Pacific, which includes Australia, China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. Strategy The company’s over-arching business strategy is to continue to use its virtual networks to improve its business relationships with its clients. History Omnicom Group Inc. was founded in 1944.
(OMC:New York Consolidated)
437 Madison Avenue
New York, NY 10022
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