O2Micro International Limited designs, develops, and markets integrated circuits and solutions for manufacturers of products in the consumer electronics, computer, industrial, communications, and automotive markets. The company targeted, and its designing products for, applications, such as LCD and LED monitors, LCD and LED televisions, notebook computers, tablet computers, low/zero emission vehicles, mobile phones, power tools, energy efficient technology relating to batteries, LED lighting, including general lighting, and portable electronics devices. The company offers a range of proprietary application specific standard products, as well as customized products. It sells its products to OEMs, ODMs and module makers. The company’s integrated circuits have been incorporated into products sold by Acer, Dell, Fujitsu, Hewlett-Packard, Lenovo, LG Electronics, NEC, Panasonic, Samsung Electronics, Sharp, Sony, Toshiba, and others. The company sells its products through its direct sales force, independent sales representatives and/or distributors in Asia, Europe, and North America. Products The company markets power management components and solutions for the communications, computer, consumer, industrial, and automotive markets. Its power management products include ICs to provide power for LCD and LED lighting; control and monitoring of battery charging and discharging; DC/DC and AC/DC conversion; and provide select and switch functionality between power sources. In particular, its core technologies in the application specific integrated circuit chips are its exclusive, proprietary technology. The majority of the company’s products are sold into the following five end-markets: Consumer electronics market, including LCD and LED televisions, desktop and notebook monitors, portable media players, digital cameras, GPS/PND solutions for directional assistance, PDAs, games, and general lighting products (including LED light bulbs); Computer market, including desktop computers, LCD and LED monitors, tablet computers, notebooks, netbooks, and mobile communication applications; Industrial market, including any product that is specified to operate over an extended temperature range, i.e., beyond the standard commercial operating temperature range of standard semiconductor products (0 degrees to 70 degrees centigrade). These products include battery management systems for power tools, electric bikes, LEV applications, LCD and LED monitors, notebooks, netbooks, industrial PCs, and general lighting products; Communications market, including portable media devices, Smart Phones, PDAs, and other portable electronic applications; and Automotive market, including GPS units for navigational assistance in vehicles, Electric and Hybrid Vehicle battery management, and in-vehicle passenger entertainment and communication systems. The majority of the company’s revenue is derived from the sale of its products in the consumer and computer markets. Marketing and Sales The company primarily sells proprietary application specific products to its customers and work with them on new product development. It also designs customized products for its customers. The company sells its products to OEMs, ODMs and module makers. It markets and sells these products through a combination of its direct sales force, independent sales representatives and distributors in Asia, Europe and North America. The company sells most of its products through direct sales. The company maintains direct sales offices in most of its major markets which include China, Taiwan, Korea, the United States, and Japan. For its other customers in Japan, sales are made through the company’s direct sales offices in Japan. In Japan, it is customary practice for OEMs, ODMs and module makers to purchase products like its through distributors because of the ancillary services provided by them, such as inventory storage, payment terms and conditions and just-in-time delivery. Seasonality The company normally experiences the higher sales volume to its customers in these markets, when such customers increase their inventories in anticipation of increased seasonal demand. Its customers in the industrial and communications markets are to a lesser extent subject to seasonal consumer demand. As a result, its sales volume to those customers has been largely consistent from quarter-to-quarter. Customers The company focuses on the major OEMs (or brand owners) in the consumer electronics, computer, industrial and communications markets. Many of these major OEMs use third-party providers, such as ODMs, module makers or other intermediaries, to produce their products or portions of their products containing its components. Intellectual Property As of December 31, 2013, the company had approximately 457 patents issued in the United States and approximately 1,256 patents issued in other countries. In addition, it had approximately 121 patent applications pending in the United States Patent and Trademark Office, and approximately 657 patent applications pending in various countries other than the United States which may or may not be issued. The company has various patent litigation matters in the United States, Japan, Europe, and China. In Japan, it has one patent litigation matter. In 2013, the company filed a patent infringement suit against Texas Instruments Japan Limited (Texas Instruments) in the Civil Division of the Tokyo District Court. In Europe, it has one trademark dispute pending. In China, the company has one patent litigation matter. Competition The company’s principal competitors include Intersil Corporation; Linear Technology Corporation; Maxim Integrated Products, Inc.; Monolithic Power Systems, Inc.; Ricoh Company, Ltd.; Richtek Technology Corporation; Rohm Co., Ltd; Silergy Corporation; and Texas Instruments Incorporated. History O2Micro International Limited was founded in 1995. The company was incorporated in the state of California in the United States of America in 1995.
Grand Pavilion Commercial Centre
West Bay Road
PO Box 32331 SMB
George Town, KY1-1209
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To contact O2MICRO INTERNATIONAL-ADR, please visit www.o2micro.com. Company data is provided by Capital IQ. Please use this form to report any data issues.