Nextera Enterprises, Inc., through its subsidiary, Woodridge Labs, Inc., engages in the discovery, development, and marketing of consumer products for personal care needs in the United States and Canada. Products The company has developed a portfolio of products sold under various brands. Its products provide a symptom-specific solution to a common skin or other personal care condition. Its products are marketed at retail under various brands, such as Vita-K Solution, DermaFreeze365, Ellin LaVar Textures, Heavy Duty, Skin Appetit, 40 Carrots, Virtual Laser, Psssssst, Stoppers-4, Bath Lounge, Vita-C2, Firminol-10, and TurboShave. Its products can be found in approximately 22,000 retail locations across the United States and Canada. Vita-K Solution: Vita-K Solution is marketed as a line of symptom-specific products that utilize vitamin K to provide cosmetic remedies. The company markets multiple products under the Vita-K Solution brand, including: Vita-K Solution for Spider Veins; Vita-K Solution for Dark Circles; Vita-K Solution for Blotchy Skin; Vita-K Solution for Bruises; Vita-K Solution for Stretch Marks; Vita-K Solution for Sun Spots; Vita-K Solution At Home Microdermabrasion Kit; Vita-K Pre-Kini; and Vita-K Solution for Deep Facial Lines. DermaFreeze365: DermaFreeze365 Instant Line Relaxing Formula is marketed as an anti-line and wrinkle cream based on GABA-BIOX technology. The product offers consumers the features of two anti-aging compounds, such as Gamma-Amino Butyric Acid, a new ingredient in modern skincare technology, and BioxiLift which produces a cumulative reduction in the appearance of fine lines and wrinkles. It offers DermaFreeze products for the face, neck and chest, and lip areas and has various DermaFreeze365 brand extensions in development. Ellin LaVar Textures: Ellin LaVar Textures is created to address the health and condition of hair and scalp on a daily basis. Ellin LaVar Textures products include: OptiMoist Shampoo, SatinSoft Conditioner, LiquidGlass, PenetratingBalm, ReconstructMasque, ThermMist, NourishOil, DetangleMist, LiquidMotion, InstantShine, ScalpRx, and NaturalControl. Skin Appetit: Skin Appetit is developed as a recipe for ageless skin. Skin Appetit products are formulated with a Nutrx8Complex which contains eight extracts, including blueberries, cantaloupe, red grapes, creamy yogurt, wild honey, figs, walnuts and dark cocoa chocolate, as well as other ingredients, such as vitamin B5, vitamin E, macadamia seed oil, vitamin C, aloe and tea tree oil. Psssssst: Psssssst is marketed as a dry shampoo product delivered in an aerosol spray formulation. Customers The company's principal customers include chain drugstores, mass volume retailers, national mass merchandisers, and grocery chains. Its major customers include Walgreens, CVS, and Rite-Aid. Competition The company's competitors include consumer products companies, such as Procter & Gamble, Unilever, KAO Corporation, and L’Oreal; and over-the-counter pharmaceutical companies, such as Pfizer and Johnson & Johnson. History Nextera Enterprises, Inc. was founded in 1997.
nextera enterprises inc-a
14320 Arminta Street
Panorama City, CA 91402
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