Newell Rubbermaid Inc. operates as a marketer of consumer and commercial products worldwide. Segments The company operates through five segments: Writing, Home Solutions, Tools, Commercial Products, and Baby & Parenting. Writing This segment designs, manufactures or sources and distributes writing instruments and labeling solutions, primarily for use in business and the home. This segment’s product offerings include markers, highlighters, and everyday and fine writing instruments and accessories. Permanent/waterbase markers, dry erase markers, highlighters, and art supplies are primarily sold under the Sharpie, Expo, Sharpie Accent, and Prismacolor trademarks. Ballpoint pens and inks, roller ball pens, mechanical pencils, and correction supplies are primarily sold under the Paper Mate, InkJoy, Uni-Ball (used under license from Mitsubishi Pencil Co. Ltd. and its subsidiaries in North America and certain areas in Latin America), Sharpie, Mongol, and Liquid Paper trademarks. Fine writing instruments are primarily sold under the Parker, Waterman, and Rotring trademarks. This segment’s on-demand labeling solutions are primarily sold under the Dymo Office trademark. This segment markets its products directly to mass merchants, warehouse clubs, grocery/drug stores, office superstores, office supply stores, contract stationers, travel retail, online and other retailers. Home Solutions This segment designs, manufactures or sources and distributes a range of consumer products under multiple brand names. Indoor/outdoor organization products and food and home storage products are primarily sold under the Rubbermaid, Roughneck, and TakeAlongs trademarks. On-the-go hydration and thermal bottles are primarily sold under the Rubbermaid, Contigo, Avex, and bubba trademarks. Aluminum and stainless steel cookware, bakeware, cutlery, and kitchen gadgets and utensils are primarily sold under the Calphalon, Kitchen Essentials, Cooking with Calphalon, and Calphalon Unison trademarks. Window treatments are primarily sold under the Levolor trademark. Hair care accessories and grooming products are marketed primarily under the Goody trademark. This segment primarily markets its products directly to mass merchants and specialty, grocery/drug, and department stores. Tools This segment designs, manufactures or sources and distributes hand tools and power tool accessories, industrial bandsaw blades, tools, and industrial labeling solutions. Hand tools and power tool accessories are primarily sold under the Irwin, Vise-Grip, and Marathon trademarks, while industrial bandsaw blades and cutting and drilling accessories are sold under the Lenox trademark. Heating, ventilation and air conditioning tools are sold under the hilmor trademark, and industrial label makers are sold under the Dymo trademark. This segment primarily markets its products through distributors and directly to mass merchants, home centers, industrial/construction outlets, and other professional customers. Commercial Products This segment designs, manufactures or sources and distributes cleaning and refuse products, hygiene systems, material handling solutions, and medical and computer carts. Rubbermaid Commercial Products primarily sells its products under the trademarks, such as Rubbermaid, Brute, and Rubbermaid Healthcare. This segment primarily markets its products through distributors and directly to mass merchants, home centers, commercial products distributors, select contract customers, and other professional customers. Baby & Parenting This segment designs and distributes infant and juvenile products, such as car seats, strollers, swings, highchairs, and playards. The company primarily sells its products under the trademarks, such as Graco, Citi Mini, Citi Select, Aprica, and Teutonia. This segment primarily markets its products directly to mass merchants, department stores, distributors, and online retailers. Customers The company’s principal customers are large mass merchandisers, such as discount stores, home centers, warehouse clubs, office superstores, commercial distributors, and e-commerce companies. Sales to Wal-Mart Stores, Inc. and subsidiaries, which includes Sam’s Club, amounted to approximately 10.6% of consolidated net sales for 2014. The company markets its multi-product offering through every category of high-volume retailers, including discount, drug, grocery, and variety chains; warehouse clubs; department, hardware, and specialty stores; home centers; office superstores; contract stationers; and e-commerce companies. The company’s major customers included Amazon, Bed Bath & Beyond, Lowe’s, Office Depot, Staples, Target, The Home Depot, Toys ‘R’ Us, and United Stationers in 2014. Acquisitions During 2014, the company completed the acquisitions of Ignite Holdings, LLC, a designer and marketer of durable beverage containers sold in North America under the Contigo and Avex brands. Strategy The company is executing its Growth Game Plan, which is its strategy to simplify the organization and free up resources to invest in growth initiatives and strengthened capabilities in support of the company’s brands. Seasonal Variations Historically, the company has earned approximately 60% of its annual operating income during the second and third quarters of the year (year ending December 2014). In addition, the company has historically generated approximately 90% of its operating cash flow in the second half of the year due to seasonal variations in operating results, the timing of annual performance-based compensation payments and customer rebates, and credit terms provided to customers. Patents and Trademarks The company’s major registered trademarks are Sharpie, Paper Mate, Parker, Waterman, Dymo, Rubbermaid, Contigo, Levolor, Goody, Calphalon, Irwin, Lenox, Graco, Baby Jogger, and Aprica. History Newell Rubbermaid Inc. was founded in 1903.
newell rubbermaid inc (NWL:New York)
Three Glenlake Parkway
Atlanta, GA 30328
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