Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements under its Nu Skin and Pharmanex category brands. The company is a direct selling company with operations in 53 markets worldwide. Product Categories The company has two primary product categories, each operating under its own brand. The company markets its personal care products under the Nu Skin category brand and its science-based nutritional supplements under the Pharmanex category brand. Nu Skin: Nu Skin is the brand of its original product line and offers anti-aging personal care products. The company’s primary categories in this product line are core skin-care systems and targeted treatment products that address specific skin needs. Products in this category include ageLOC Spa systems, ageLOC Tru Face Essence Ultra anti-aging skin care serum and ageLOC Transformation anti-aging skin care system. The company also offers its Epoch products, which feature botanical ingredients derived from renewable sources, and other cosmetic, personal care and hair care products. The company’s strategy is to leverage its distribution channel to strengthen Nu Skin's position as an innovative leader in the anti-aging personal care market. Pharmanex: The company markets various products under its Pharmanex brand. This product line includes its LifePak and ageLOC R2 nutritional supplements and its ageLOC TR90 weight management and body shaping system. The company also offers other anti-aging nutritional solutions and weight management products. The company’s strategy is to continue to introduce innovative, substantiated anti-aging products based on research and development and quality manufacturing. Research and Development The company’s expenses for internal research and development activities and joint research projects and collaborations included $18.9 million in 2014. Intellectual Property The company’s major trademarks include Nu Skin, its fountain logos, Pharmanex, ageLOC, LifePak, Galvanic Spa, TR90, and Epoch. In addition, products, including its facial spas, ageLOC Body Spa, ageLOC TR90, ageLOC Tru Face Essence Ultra and Pharmanex BioPhotonic Scanner, are based on proprietary technologies, some of which are patented or licensed from third parties. Sales and Marketing The company operates in the direct selling channel, primarily utilizing person-to-person marketing to promote and sell its products. Regulations The company’s Nu Skin and Pharmanex products and related promotional and marketing activities are subject to extensive government regulation by government agencies and authorities, including the Food and Drug Administration (the FDA), the Federal Trade Commission (the FTC), the Consumer Product Safety Commission, the Department of Agriculture, State Attorneys General and other state regulatory agencies in the United States, as well as the Food and Drug Administration in Mainland China, the Ministry of Food and Drug Safety in South Korea, the Ministry of Health, Labour and Welfare in Japan and similar government agencies in all other markets in which it operates. Competition Direct Selling: The company competes with Amway, Avon Products, Herbalife and Mary Kay. History Nu Skin Enterprises, Inc. was founded in 1984.
nu skin enterprises inc - a
75 West Center Street
Provo, UT 84601
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