EUR 545 million in 2014. Seasonality: HERE’s sales to the automotive industry are affected by seasonality in the automobile market, navigation device market, and mobile device market, with higher sales in the fourth quarter (year ending December 2014) compared to the first quarter of the following year. Competition: Other participants include Inrix, which like TomTom and Google, competes with HERE in providing traffic services. In the automotive space, Google has competed with HERE through its brought-in car solutions, offered through smartphones and tablets. HERE competes in the brought-in solution space by offering mapping services through portable navigation device vendors, such as Garmin, as well as through its own native smartphone and tablet applications. TomTom is the primary competitor to HERE in embedded navigation solutions for the automotive industry. Nokia Technologies Nokia Technologies manages an IP portfolio of approximately 10 000 patent families, including approximately 30 000 individual patents and patent applications. Nokia Technologies is a major innovator in key cellular standards, as well as wireless local area network, near field communication, and various audio, speech, and video codecs. Nokia Technologies develops and licenses technologies that would enable the Programmable World. The company is exploring the possibility of utilizing new technologies in its own future products and services. Sales and Marketing: Nokia Technologies has approximately 60 licensees, primarily for the company’s standard-essential patents. Strategy: Nokia Technologies’ strategy consists of Patent Licensing, focused on licensing the company’s standard-essential and other patents to companies in the mobile devices market and beyond; Technology Licensing, focused on licensing proprietary technologies to enable its customers to build better products; Brand Licensing, to help the company’s customers leverage the value of the Nokia brand in consumer devices, the first example being the Nokia N1 Android tablet announced in 2014; and Incubation, focused on developing new ideas and prototypes, all supported by Nokia Labs, its R&D team. Discontinued Operations In 2014, the company sold its Devices & Services business to Microsoft. Strategy The company’s strategy is to develop its three businesses, such as Nokia Networks, HERE, and Nokia Technologies, to realize its vision of becoming a technology leader in the Programmable World, and in turn, to create long-term shareholder value. R&D The company is a major investor in R&D, with expenditure through the three businesses amounted to approximately EUR 2.5 billion in 2014. History Nokia Corporation was founded in 1865.
(NOK1V:OMX Nordic Exchange Helsinki)
PO Box 226
Phone: 358 1044 88000
Fax: 358 1044 81002www.nokia.com
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