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Last $17.30 USD
Change Today +0.49 / 2.91%
Volume 146.6K
NLS On Other Exchanges
New York
As of 8:04 PM 05/1/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

17750 SE 6th Way

Vancouver, WA 98683

United States

Phone: 360-859-2900


Nautilus, Inc., a consumer fitness products company, engages in designing, developing, sourcing, and marketing cardio and strength fitness products, and related accessories for consumer use, primarily in the United States and Canada. The company’s products are sold under various brand names in the fitness industry: Nautilus, Bowflex, Schwinn, Schwinn Fitness and Universal. Business Strategy The company’s business strategy focuses exclusively on consumer products, markets and distribution channels. Its strategies incorporate the individual characteristics of its Direct and Retail businesses. The company’s long-term strategy involves creatively marketing its equipment, both directly to consumers and through its Retail customers, while leveraging its well-known brand names; enhancing its product lines by designing fitness equipment that meets or exceeds the high expectations of its customers; utilizing its strengths in product engineering to reduce product costs; continuing its investment in research and development activities aimed at acquiring or creating new technologies; increasing its international Retail sales and distribution; and increasing royalty revenues from the licensing of its brands and intellectual property. Products The company markets quality cardiovascular and strength fitness products that cover a range of price points and features. The company’s products are designed for home use by individuals with varying exercise needs. Nautilus is its corporate umbrella brand and is also used to differentiate certain specialized cardio, ellipticals and bike products. The company’s Bowflex brand represents a highly-regarded line of fitness equipment comprising both cardio and strength products, including the TreadClimber and MAX Trainer specialized cardio machines, treadmills, PowerRod and Revolution home gyms, and SelectTech dumbbells. The company’s Schwinn brand is known for its line of exercise bikes, including the Airdyne, and ellipticals. The company’s Universal brand offers a line of kettlebell weights and weight benches. Sales and Marketing The company markets its products through two distinct distribution channels, Direct and Retail, which it considers to be separate business segments. The company’s Direct business offers products directly to consumers through television advertising, catalogs and the Internet. Its Retail business offers its products through a network of independent retail companies with stores and Websites located in the United States and internationally. Direct In its Direct business, the company markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. Retail In its Retail business, the company markets and sells a line of consumer fitness equipment under the Nautilus, Schwinn, Universal and Bowflex brands. The company’s products are marketed through a network of retail companies, consisting of sporting goods stores, Internet retailers, large-format and warehouse stores, and, to a lesser extent, smaller specialty retailers and independent bike dealers. While the company offers its full product assortment to its Direct customers through its Internet Websites and its catalogs, the company generally differentiate the product models offered in its Direct and Retail sales channels. Its Bowflex TreadClimber and MAX Trainer product lines are offered for sale primarily through its Direct sales channel. Research and Development The company’s research and development expenses were $5.6 million in 2013. Competition The company’s principal competitors include Fitness Quest, ICON Health & Fitness, Johnson Health Tech, Beach Body and American Telecast. The company also competes with marketers of computer-based physical activity products, such as the Nintendo Wii and Microsoft Xbox Kinect, and weight management companies, such as Weight Watchers, each of which offers alternative solutions for a fit and healthy lifestyle. Trademarks The company owns many trademarks, including Nautilus, Bowflex, PowerRod, Revolution, TreadClimber, MAX Trainer, SelectTech, Trimline, Airdyne, CoreBody Reformer and Un

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