NIKE, Inc. engages in the design, development, marketing, and selling of athletic footwear, apparel, equipment, accessories, and services worldwide. The company sells its products to retail accounts, through company-owned retail stores and Websites (which its ‘Direct to Consumer’ (DTC) operations), and through a mix of independent distributors and licensees throughout the world. Products The company focus its NIKE Brand product offerings in nine key categories, such as running, basketball, the Jordan Brand, football (soccer), Men’s Training, Women’s Training, Action Sports, Sportswear (our sports-inspired lifestyle products) and Golf. Men's training includes its baseball and American football product offerings. The company also market products designed for kids, as well as for other athletic and recreational uses, such as cricket, lacrosse, tennis, volleyball, wrestling, walking and outdoor activities. The company’s athletic footwear products are designed primarily for specific athletic use, although a major percentage of the products are worn for casual or leisure purposes. Sportswear, running, the Jordan Brand and Football (soccer) are the company’s top-selling footwear categories. The company also sells sports apparel, which feature the same trademarks and are sold predominantly through the same marketing and distribution channels as athletic footwear. Sportswear, men's training, running, football (soccer) and women's training are the company’s top-selling apparel categories. It often markets footwear, apparel and accessories in ‘collections’ of similar use or by category. The company also markets apparel with licensed college and professional team and league logos. The company sells a line of performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, golf clubs and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. The company’s Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories, primarily focusing on basketball using the Jumpman trademark. The company’s wholly-owned subsidiary brand, Hurley, headquartered in Costa Mesa, California, designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. The company’s wholly-owned subsidiary brand, Converse, headquartered in Boston, Massachusetts, designs, distributes and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. In addition to the products the company sells to its wholesale customers and directly to consumers through its DTC operations, it also has entered into license agreements that permit unaffiliated parties to manufacture and sell, using NIKE-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities. Sales and Marketing United States Market: The company sells its NIKE Brand, Jordan Brand, Hurley and Converse products to various retail accounts in the United States, including a mix of footwear stores, sporting goods stores, athletic specialty stores, department stores, skate, tennis and golf shops and other retail accounts. The company’s DTC operations sell NIKE Brand, Jordan Brand, Hurley and Converse products to consumers through its e-commerce website, www.nike.com. International Markets: The company sells its products to retail accounts, through its own DTC operations and through a mix of independent distributors, licensees and sales representatives worldwide. The company sells to various retail accounts and ships products from 42 distribution centers outside of the United States. In various countries and regions, including Canada, Asia, some Latin American countries and Europe, the company has a futures ordering program for retailers similar to the United States futures ordering program. International branch offices and subsidiaries of NIKE are located in Argentina, Australia, Austria, Belgium, Bermuda, Brazil, Canada, Chile, China, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Korea, Malaysia, Mexico, New Zealand, the Netherlands, Norway, Panama, the Philippines, Poland, Portugal, the Russian Federation, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the United Kingdom, Uruguay and Vietnam. Seasonality The company experiences moderate fluctuations in aggregate sales volume during the year. Historically, revenues in the first and fourth fiscal quarters (year ended December 2015) have slightly exceeded those in the second and third quarters. Trademarks and Patents The company considers its NIKE and Swoosh Design trademarks to be among its valuable assets and it has registered these trademarks in approximately 170 jurisdictions worldwide. The company owns patents and has a patent license, facilitating its use of ‘Air’ technologies. The company also files and maintains various U.S. and foreign utility patents, as well as various U.S. and foreign design patents protecting components, manufacturing techniques, features and industrial design used in various athletic and leisure footwear and apparel, athletic equipment, digital devices and golf products. These patents expire at various times; patents issued for original applications filed this calendar year in the United States might last until 2031 for design patents and until 2036 for utility patents. Competition The company competes with adidas, ASICS, Li Ning, lululemon athletica, Puma, V.F. Corporation and Under Armour, Inc., among others. History NIKE, Inc. was founded in 1964. The company was incorporated in 1968 under the laws of the state of Oregon.
nike inc -cl b (NKE:Frankfurt)
One Bowerman Drive
Beaverton, OR 97005
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