Nielsen Holdings plc operates as an information and measurement company. The company provides to clients an understanding of what consumers watch and what they buy and how those choices intersect. The company delivers critical media and marketing information, analytics and manufacturer and retailer expertise about what and where consumers buy (referred to herein as Buy) and what consumers read, watch and listen to (consumer interaction across the television, radio, online and mobile viewing and listening platforms referred to herein as Watch) on a local and global basis. It has a presence in approximately 100 countries. Segments The company aligns its business into two segments, Buy (consumer purchasing measurement and analytics) and Watch (media audience measurement and analytics). Buy This segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. The company’s database of retail and consumer information, combined with its advanced analytical capabilities, helps generate strategic insights that influence its clients’ key business decisions. The company track billions of sales transactions per month in retail outlets and its data is used to measure their sales and market share. The company offers such extensive global coverage for the collection, provision and analysis of this information for consumer packaged goods. Its Buy services also enable its clients to better manage their brands, uncover new sources of demand, manage their supply chain issues, launch and grow new services, analyze their sales, improve their marketing mix and establish more effective consumer relationships. Within its Buy segment, the company has two primary geographic groups, developed and emerging markets. Developed markets primarily include the United States, Canada, Western Europe, Japan, South Korea and Australia while emerging markets include Africa, Latin America, Eastern Europe, Russia, China, India and Southeast Asia. Watch This segment provides viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, online and mobile viewing and listening platforms. Services and Solutions What Consumers Buy The company’s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Retail Measurement Services The company’s purchasing data provides market share, competitive sales volumes, and insights into such activities as distribution, pricing, merchandising and promotion. The company collects retail sales information from stores using electronic point-of-sale technology and/or teams of local field auditors. Stores within its worldwide retail network include grocery, drug, convenience and discount retailers, who, through various cooperation arrangements, share their sales data with the company. The electronic retail sales information collected by stores through checkout scanners is transmitted directly to the company. In certain emerging markets where electronic retail sales information is unavailable, the company utilizes field auditors to collect information through in-store inventory and price checks. Consumer Panel Measurement The company conducts consumer panels worldwide that help its clients understand consumer purchasing dynamics at the household level. Among other things, this information offers insight into shopper behavior, such as trial and repeat purchase for new products and likely substitutes, as well as customer segmentation. In addition, its panel data augments its retail measurement information providing blinded but detailed household demographics and can provide data in circumstances where the company does not collect data from certain retailers. The company’s consumer panels collect data from approximately 250,000 household panelists across 26 countries that use in-home scanners to record purchases from each shopping trip. Analytical Services Utilizing its foundation of consumer purchasing information
nielsen holdings plc (NHL:Frankfurt)
A C Nielsen House
Oxford, OX3 9RX
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