NightCulture, Inc. engages in the production of live concerts, events, and festivals. Stereo Live, LLC, a wholly-owned subsidiary of the company, operates Stereo Live, a 25,000 square foot venue located on 2 1/2 acres of land in Houston, Texas. The company operates in the following markets: Houston, Austin, Dallas, and San Antonio, Texas; and Oklahoma City, Oklahoma. The company’s target market is the 18-35 year old age group. Business The company’s operations are focused on the promotion and production of live music events, primarily in the electronic dance music (EDM) genre, venue operation, and festival brands. The company promotes and produces, and sells merchandise at, its live concerts (primarily in the EDM genre). The company intends to feature all types of music genres; however, most of its shows are in the EDM genre, such as House Music, Trance, Dubstep, Indie Dance, Electro, Underground and Chill Out. Each genre has its own listeners and fans. The company focuses on the promotion and production of concerts or shows with EDM artists and performers. Strategy The company’s strategy is to capitalize on the global rise of Electronic Dance Music through growth of events, media, venues, festivals, acquiring additional geographic markets, and to expand the scope of its operations beyond the EDM market in both its existing and in new geographic markets and, in turn, grow its revenue streams and profitability. Key elements of its strategy include the following: capitalize on existing position in EDM market to grow in new geographic markets; capitalize on event promotion and production experience to expand non-EDM event promotion business; capitalize on pricing model to achieve strong attendance at promoted events; capitalize on low cost promotional and advertising model and social media experience; and opportunistically acquire promoters, venues and operators in existing and new markets. Markets The company operates in the Houston, Dallas, Austin, San Antonio and Oklahoma City markets. Customers The company’s target customers are driven by the musical genre of the artists and events the company is promoting. Its target customer demographic is subject to change based on the musical genre of a concert being promoted. Sales and Marketing The company uses various mediums to reach its customers, including email, text messaging, social media, Facebook, Myspace, flier distribution, poster placement, word-of-mouth, video, YouTube, telephone and direct mail. Regulations The company is subject to federal, state and local laws governing matters relating to operation of its venues, as well as: licensing, permitting and zoning, including noise ordinances; human health, safety and sanitation requirements; the service of food and alcoholic beverages; working conditions, labor, minimum wage and hour, citizenship and employment laws; compliance with ADA and DDA; compliance with United States FCPA; sales and other taxes and withholding of taxes; privacy laws and protection of personally identifiable information; historic landmark rules; and environmental protection. Intellectual Property The company has a logo and lettering for NightCulture.com & 77002.com, which has not been registered. The company owns five Websites that are hosted by a third party. The URLs for these sites are NightCulture.com, StereoLiveHouston.com, MeltdownDallas.com, SomethingWickedFestival.com, SomethingWicked.com, and 77002.com. Competition The company’s main competitors in the live music industry include Live Nation, AEG, Warehouse Live, Insomniac, Afterdark, Ultra Music Festival, House of Blues, C3 Concerts, Real Music Events, Gritsy and Reverse. History NightCulture, Inc. was founded in 2000.
nightculture inc (NGHT:OTC BB)
6400 Richmond Avenue
Houston, TX 77057
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