NightCulture, Inc. engages in promoting, producing, and selling merchandise and concessions at, shows and festivals, primarily in the electronic dance music (EDM) genre. The company’s ‘Concerts that Change Your Life’ produces EDM concerts – 230 events in 2014 – in 4 markets – Houston, Austin, San Antonio and Dallas, Texas – with DJs and artists; and branded annual music festivals – ‘Something Wicked’, a Halloween themed festival in Houston, Texas that drew 40,000+ fans in 2014 and ‘Something Wonderful’, a spring themed festival in Dallas, Texas in its inaugural year. The company also operates a branded concert venue under the name ‘Stereo Live’ in Houston, Texas. Top shows that the company produced include Tiesto, Calvin Harris, Kaskade, Martin Garrix, Eric Prydz, David Guetta, Deadmau5, Above & Beyond, Flosstradamus, Dillon Francis, Benny Benassi, Paul van Dyk, Ferry Corsten, Gareth Emery, Markus Schulz, ATB, Sasha, John Digweed, Cosmic Gate, Carnage, Will.i.am from the Black Eyed Peas, and Paul Oakenfold. On larger events, the company partners with major production companies, such as SFX Entertainment and its subsidiaries, Disco Donnie Presents and Life in Color. Commemorative T-shirts, posters, LED bracelets, branded water bottles, phone charging stations, personal item lockers, and other promotional items are sold at events that the company produces. The company’s plans for the future of its business include expanding its production of EDM concerts into additional markets that the company identifies as profitable ventures; acquiring venues in its current and future markets; and producing shows and festivals that cannot be matched by its competitors in the industry. Customers The company’s target customers are driven by the musical genre of the artists and events that the company is promoting. The company’s target customer demographic is subject to change based on the musical genre of a concert being promoted. Marketing The company uses various mediums to get the word out to its customers, including email, text messaging, social media, Facebook, Twitter, Instagram, flier distribution, poster placement, word-of-mouth, video, YouTube, telephone, and direct mail. Strategy The company’s strategy is to capitalize on its existing position in the EDM market to facilitate growth and entry into new geographic markets; capitalize on venue operations and expand its Stereo Live branded venue to new markets; capitalize on festival brands; capitalize on its pricing model to achieve strong attendance at promoted events; capitalize on low cost promotional and advertising model and social media experience; and opportunistically acquire promoters, venues and operators in existing and new markets. Government Regulations The company is subject to federal, state and local laws governing matters relating to operation of its venues, as well as licensing, permitting and zoning, including noise ordinances; human health, safety and sanitation requirements; the service of food and alcoholic beverages; working conditions, labor, minimum wage and hour, citizenship and employment laws; compliance with ADA and DDA; compliance with the United States FCPA; sales and other taxes and withholding of taxes; privacy laws and protection of personally identifiable information; historic landmark rules; and environmental protection. Intellectual Property The company has a logo and lettering for NightCulture.com, Something Wicked, Something Wonderful, Stereo Live, and Full Access, which has not been registered. The company owns five Websites that are hosted by a third party. The URLs for these sites are NightCulture.com, StereoLiveHouston.com, SomethingWicked.com, SomethingWonderful.com, and FullAccessDallas.net. Competition The company’s major competitors in the live music industry include SFX Entertainment, Live Nation, AEG, Warehouse Live, Insomniac, Scoremore, Free Press Summer Fest, Afterdark, Ultra Music Festival, House of Blues, C3 Concerts, Real Music Events, Limelight, Gritsy, and Reverse. History NightCulture, Inc. was founded in 2000.
nightculture inc (NGHT:OTC US)
6400 Richmond Avenue
Houston, TX 77057
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