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Company Description

Contact Info

Building No. 7, West Zone

Zhongguancun Software Park (Phase II)

No. 10 Xibeiwang East Road

Haidian District

Beijing, 100193


Phone: 86 10 8255 8163


NetEase, Inc., through its subsidiaries, operates as an interactive online community in China. The company also provides Chinese language content and services through its online games, Internet media, e-mail, e-commerce and other businesses. Online Games Services The company’s online games business primarily focuses on offering PC-client massively multi-player online role-playing games (commonly known as PC-client MMORPGs), as well as mobile games to the Chinese market. The company develops and operates PC-client MMORPGs that are targeted at or localized to the Chinese market. A majority of the company’s revenues come from its in-house games that use the time-based model, such as New Westward Journey Online II and Fantasy Westward Journey II, and from World of Warcraft and StarCraft II: Wings of Liberty, which also use the time-based model. The company also operates approximately 16 self-developed item-based PC-client MMORPG games, such as Tianxia III, New Ghost (a new version of Ghost II), Revelation, Demon Seals, Hegemon-King of Western Chu, Heroes of Tang Dynasty Zero, and an item-based version of New Westward Journey Online II. The company works with a range of distributors to distribute its point cards to gamers across China. Physical prepaid point card distribution channels include wholesalers, Internet cafés, software stores, supermarkets, bookstores and newspaper stands, as well as convenience stores primarily in Guangzhou Province, Shanghai, Beijing and in various second tier cities. Virtual prepaid point cards could be purchased online by debit card, credit card or bank transfer using its Wangyibao online payment platform. As of December 31, 2015, the company also offered approximately 80 self-developed and licensed mobile games of various genres, such as the Fantasy Westward Journey and Westward Journey Online mobile games, Battle to the West, The World HD, Fairy Tales and Kari-ri-sei Million Arthur. The company distributes its mobile games by partnering with major Android- and iOS-based app stores in China, as well as through its proprietary distribution channels, such as the company’s Website and NetEase News App. Mobile game revenues are primarily derived from sales of in-game virtual items, including items, avatars, skills, privileges or other in-game consumables, features or functionalities, within the company’s games. Users have various payment options for the company’s in-game virtual items, including its prepaid cards, online payments through app stores and other online payment channels. Internet Media Business The NetEase Websites provide Internet users with Chinese language online services centered around three core service categories—content, community and communication. The company’s range of content appeals to an audience group spanning all age groups. The main homepage of the NetEase Websites,, provides a destination for Chinese Internet users to identify and access resources, services, content and information on the Internet. The NetEase Websites aggregate, organize and deliver information to meet the needs of Internet users in China. The NetEase Websites include various channels focusing on news, automobile, sports, finance, real estate, entertainment, science and information technology. In addition, the company operates a mobile news application, NetEase News App. The company’s content distribution platform enables the NetEase Websites to offer in-depth local content, as well as various locally relevant regional and international content. The company’s content partners display their content on one or more of the NetEase Websites and other Internet media channels free of charge or in exchange for a licensing fee, online advertising, access to original content produced by the NetEase user community or a combination of these arrangements. The company distributes this content through its content distribution system, which determines the appropriate content to publish on the NetEase Websites and to distribute to users of its e-commerce services. The company’s content alliances are generally non-exclusive. Content: The NetEase content channels pro


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Price/Earnings 21.1x
Price/Sales 6.1x
Price/Book 5.4x
Price/Cash Flow 21.0x
TEV/Sales 5.1x

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