Naked Brand Group Inc. designs, manufactures, and sells men's innerwear, lounge apparel, and sleepwear products in the United States and Canada. Products The company offers innerwear products for men, including trunks, briefs, boxer briefs, undershirts, t-shirts, and lounge pants under the Naked brand. Its products are produced in various styles using a range of the fabric: MicroModal, Microfiber, Tencel, Silver, Modal Cotton, and Pima Cotton. The company’s underwear line is available in MicroModal, Microfiber, Tencel, Modal Cotton and Cotton Stretch, and it sells limited styles of underwear in Silver. The company also produces t-shirts and lounge pants in both Modal Cotton and MicroModal. All of these fabrics are readily available in various countries. MicroModal and Microfiber are smooth, lightweight fabrics engineered for supreme softness comfort and performance. The company markets its MicroModal collection as under the name Luxury to reflect the soft and luxurious feel of its wool-based MicroModal fabric. The Active collection is based on its Microfiber fabric, a nylon-based textile. The company’s Essential Cotton Stretch collection is made of Cotton Stretch fabric for a light fit. Underwear and undershirts in this collection are sold in two-packs to access a customer base for Naked. The company’s Modal Cotton fabrics are the basis for its Signature Collection, also launched in 2015, which features underwear and t-shirts constructed from a soft blend of cotton and micromodal and offer a fit optimal for wearing under anything. In 2015, the company introduced entirely new packaging for its Luxury, Active, Essential and Signature collections. The company’s Silver collection consists of a boxer brief and V-neck t-shirt and is created with X-Static, a fabric, which helps regulate body temperature and provides anti-odor and antimicrobial protection. The company’s Tencel collection uses a fabric that is soft, breathable and easy to care for. The company’s Tencel collection is available in brief and boxer brief and features a waistband. Distribution The company’s products are targeted at men who are fashion conscious and care. It sells products through wholesale relationships and through direct to consumer channels. The wholesale channel consists of boutique apparel stores, undergarment stores and department stores. In addition to selling in key department stores in North America. The company also sells through online stores, such as Amazon.com, hackberry.com, hisroom.com and freshpair.com. The company’s direct-to-consumer channel consists of its online e-commerce store, thenakedshop.com. Customers In 2015, the company’s sales were heavily concentrated with Nordstrom, which accounted for 28% of its sales. Seasonality The company operates in the apparel industry that is subject to seasonality of buying which affect revenue and cash flows. There are two distinct buying seasons in the apparel industry that for men, Fall/Winter season, which falls into the third to fourth quarters of its year and Spring/Summer season, which falls into the first to second quarters of its year, with some potential shipments at the last quarter. Intellectual Property The company owns four trademarks in Canada, one trademark in the United States and one trademark registered in the European Community. History Naked Brand Group Inc. was incorporated in 2009.
naked brands group inc (NAKD:NASDAQ CM)
95 Madison Avenue
New York, NY 10016
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