Naked Brand Group Inc. designs, manufactures, and sells men's innerwear and lounge apparel products under the Naked brand to consumers and retailers. The company’s core brand philosophy for Naked is to provide products that make people feel sexy and confident while being as comfortable as wearing nothing at all. The company offers various male innerwear products, including trunks, briefs, boxer briefs, undershirts, T-shirts, and lounge pants under the Naked brand, as well as a sub-brand called NKD. The company’s products are produced in various styles using a range of the highest quality fabric: MicroModal, Microfiber, Tencel, Silver, Cotton Modal, and Pima Cotton. Its underwear line is available in MicroModal and Microfiber, and it sells limited styles of underwear in Tencel and Silver. The company also produces T-shirts and lounge pants in both Cotton Modal and MicroModal. All of these fabrics are available in many countries. MicroModal and Microfiber are Italian made fabrics engineered for supreme softness and comfort. The only material difference between the MicroModal and the Microfiber lines is the underlying composition of the fabric: MicroModal is wood-based and Microfiber is nylon-based. The company produces its full line of underwear using these fabrics. Its cotton line is primarily made of organic high-gauge pima cotton material for a light, comfortable fit. The company introduced two new fabric lines in the fiscal year ended January 31, 2014. Its Silver collection consists of a boxer brief and V-neck T-shirt and is created with X-Static, a fabric, which helps regulate body temperature and provides anti-odor and antimicrobial protection. X-Static fabric contains 99.9% pure silver woven into the garment's nylon threads, which naturally deters odor-causing bacteria, wicks away moisture, is anti-chaffing and naturally cooling. The company’s Tencel collection uses a premium fabric. Its Tencel collection is available in brief and boxer brief and features a monogrammed waistband. Distribution The company’s products are targeted at men who are fashion conscious and care about innovation and contemporary design. It sells its products through wholesale relationships and through direct to consumer channels. The wholesale channel is the company’s major channel and consists of boutique apparel stores, undergarment stores and department stores. In addition to selling in key department stores in North America Naked also sells through premier online stores, such as Amazon.com, hackberry.com, hisroom.com and freshpair.com. The company’s direct-to-consumer channel consists of its online e-commerce store, thenakedshop.com. Thenakedshop.com provides its customers with a premium experience and access to its entire product line, including its NKD sub-line. Customers The company’s products are sold at a premium fashion stores in North America, primarily in Canada and on the West Coast of the United States, including Holt & Renfrew, Hudson Bay Company, and Nordstrom. In 2014, sales were heavily concentrated with Nordstrom, which accounted for 37.0% of the company’s sales, and Holt Renfrew, which accounted for 12.0% of its sales. Intellectual Property The company owns four trademarks in Canada and one trademark in the United States. Seasonality of Business The company operates in the apparel industry, which is subject to seasonality of buying which can affect revenue and cash flows. There are generally two distinct buying seasons in the apparel industry, which apply to it, fall/winter season, which falls into the third to fourth quarters of its fiscal year and spring/summer season, which falls into the first to second quarters of its fiscal year, with some potential shipments at the last quarter. In 2014, the largest revenues were reported in quarters two and four for the company’s fiscal year, arising from the release of new products, seasonal products and sales, and some extraordinary circumstances. As a result of significant growth and changes to the company’s business with the introductions of T-shirts, new fabric lines, the natural seasonality of its business could potentially have a reduced effect. Furthermore, with limited operating history it is difficult to anticipate the effects of seasonality moving forward. History Naked Brand Group Inc. was incorporated in 2009.
naked brands group inc
(NAKD:OTC Markets Group Inc - OTCQB)
95 Madison Avenue
New York, NY 10016
|No competitor information is available for NAKD.|
|View Industry Companies|
|Price/Cash Flow||NM||Not Meaningful|
Sponsored Financial Commentaries
To contact NAKED BRANDS GROUP INC, please visit www.thenakedshop.com. Company data is provided by Capital IQ. Please use this form to report any data issues.