NeuStar, Inc. provides authoritative, hard-to-replicate data sets and proprietary analytics that provide insights to help clients promote and protect their businesses. The company’s proprietary, cloud-based platforms and differentiated data sets offer informative, real-time analytics, which enable clients to make actionable, data-driven decisions. The company provides chief marketing officers a suite of services to plan their media spend, identify and locate desired customers, invest in marketing campaigns, deliver relevant offers, and measure the performance of these activities. Security professionals use the company’s solutions to improve Web performance and protect against malicious attacks. The company provides communications service providers in the United States critical infrastructure that enables the routing of calls and text messages. Services Marketing Services The company’s marketing services empower clients to make informed and high impact decisions in real time to promote their businesses, increase customer retention, achieve greater campaign success and increase their marketing return on investment, as well as mitigate risk and fraud. Using these services, the company’s clients could plan and execute marketing strategies and measure the effectiveness of advertising campaigns across multiple channels with advanced marketing analytics, custom segmentation and media optimization. Marketers also use the company’s omni-channel workflow solutions to tailor their media spend, reach specific audiences, and measure campaign performance across a range of devices. The company’s marketing services provide: Customer Intelligence: The company provides authoritative, cloud-based solutions that enable marketers to identify, verify and segment existing customers in real-time for both marketing initiatives and for fraud and risk mitigation. Using a privacy-by-design foundation, these solutions provide clients with a view of their customers and prospects most likely to purchase their products and services based on attributes, such as demographics, geography, and buying propensities. The company’s services enable clients to plan data-driven marketing strategies, develop high-impact advertising and lead generation campaigns, and execute informed media planning for consistent execution across multiple channels to increase customer conversions. Activation: The company’s activation services enable marketers to improve the impact of online display ad targeting for specific prospect audiences and customers. The company’s predictive segmentation and geo-targeting capabilities enable clients to reach online customers with relevant messages, by deploying criteria based on buying propensity, geography or a combination of each, in a privacy-compliant manner. Media Intelligence: The company provides a platform that enables marketers to plan and allocate their marketing spend across sales channels and media platforms. The company provides measurement and attribution capabilities to optimize marketing effectiveness. The company’s solutions connect proprietary customer data, such as sales, pricing, promotions, and distribution, with external factors, such as macro-economic conditions, competition, and weather, to tailor marketing spending plans and measure the resulting business impact. The company’s platform links actual business performance, such as sales and profitability, to every facet of the marketing plan across offline and online channels. Security Services The company directs and manages the flow of Internet traffic, resolves Internet queries and provides security protection against cyber attacks. The company also manages authoritative domain-name registries. The company’s security services provide: DNS (Domain Name Systems) Services: The company’s DNS solutions protect its client’s Internet ecosystem and defend most standard transmission control protocol based applications, including among others, Websites, email servers, application programming interfaces, and databases. The company’s managed and recursive DNS services deliver responses to online queries. In addition, the company provides load-te
neustar inc-class a (N3S:Frankfurt)
21575 Ridgetop Circle
Sterling, VA 20166
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