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Company Description

Contact Info

21575 Ridgetop Circle

Sterling, VA 20166

United States

Phone: 571-434-5400


NeuStar, Inc. provides real-time information services and analytics, using hard-to-replicate datasets and proprietary analytics to help clients promote and protect their businesses. Services Marketing Services The company’s provides clients the ability to plan and execute marketing strategies and measure the effectiveness of advertising campaigns across multiple channels with advanced marketing analytics, custom segmentation, and media optimization. Its services enable clients dealing with large volumes of continuous customer interactions and data to make instant, informed and high-impact decisions designed to promote their businesses and increase customer retention. Marketing analytics and segmentation: The company provides scientific, cloud-based solutions that enable marketers to analyze their customer base and build granular, highly predictive segmentation in real time. Customer targeting: The company’s customer targeting services enable effective online display ad targeting of prospect audiences and customers. The company’s predictive segmentation and geo-targeting capabilities enable clients to reach predisposed online customers with relevant messages, either by deploying propensity, geography or a combination of each, in a privacy compliant manner. Identity verification and scoring: The company provides services that allow clients to interact with their customers, to validate customer data, distinguish between an existing customer and a prospect, enhance leads, and assign a lead quality rating. Local search and licensed business data: The company provides a business listing and identity management solution that serves search platforms, national brands, authorized channel partners, and local businesses. This service provides businesses, national brands and channel partners the essential tools to verify, enhance and manage the identity of local listings on search platforms across the Web, and offers search platforms an complete and up-to-date database of local business listings for online publishing. Measurement and attribution: The company provides campaign conversion analytics that enable clients to measure advertising effectiveness, by assessing the offline consumer behavior of persons exposed to online advertising campaigns, consistent with privacy-by-design principles. The company also provides a single, neutral media intelligence platform for measurement and optimization of multi-channel, multi-device advertising campaigns, and conversion-attribution analytics. Business Assurance Services The company provides its clients with Website performance monitoring and load testing analysis to enhance their ability to measure and improve online performance. Website performance monitoring: The company helps clients identify a range of online performance issues, and set up synthetic and real user monitors from a single interface. In addition, the company provides load-testing analysis to help an enterprise prepare for severe stress to new and existing systems. User authentication and rights management: The company operates the user authentication and rights management system, which supports the UltraViolet digital content locker that consumers use to access their entertainment content. Security Services The company provides a suite of domain name systems (DNS) services, built on a global directory platform. These services play a main role in directing and managing the flow of Internet traffic, resolving Internet queries and providing security protection against cyber attacks. Distributed Denial of Service (DDoS) protection: The company provides DDoS alerting and detection systems, as both a stand-alone DDoS mitigation solution, or together with advanced services to strengthen and protect an enterprise’s defenses. Internet infrastructure: The company’s solutions protect an enterprise’s Internet ecosystem and defend most standard transmission control protocol based applications, including, among others, Websites, email servers, application programming interfaces, and databases. Data Services The company manages large, complex data sets that enable clients to process de


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