Mattel, Inc. designs, manufactures, and markets various toy products, which are sold to its customers and directly to consumers worldwide. The company’s portfolio of brands and products are grouped into four major brand categories, including the Construction and Arts & Crafts brand category, which was introduced in 2014 with the acquisition of MEGA Brands Inc. (MEGA Brands). Mattel Girls & Boys Brands: Includes Barbie fashion dolls and accessories (Barbie); Monster High, Disney Classics, Ever After High, Little Mommy, and Polly Pocket (collectively ‘Other Girls’); Hot Wheels and Matchbox vehicles and play sets (collectively ‘Wheels’); and CARS, Disney Planes, BOOMco, Radica, Toy Story, Max Steel, WWE Wrestling, DC Comics, and games and puzzles (collectively ‘Entertainment’). Fisher-Price Brands: Includes Fisher-Price, Little People, BabyGear, Laugh & Learn, and Imaginext (collectively ‘Core Fisher-Price’); Thomas & Friends, Dora the Explorer, Mickey Mouse Clubhouse, and Disney Jake and the Never Land Pirates (collectively ‘Fisher-Price Friends’); and Power Wheels. American Girl Brands: Includes Truly Me, BeForever, and Bitty Baby. American Girl Brands products are sold directly to consumers through its catalog, Website, and proprietary retail stores. Its children’s publications are also sold to certain retailers. Construction and Arts & Crafts Brands: Includes MEGA BLOKS, RoseArt, and Board Dudes. Segments The company’s segments are separately managed business units, consisting of North America, which consists of the U.S. and Canada; International; and American Girl. The North America and International segments sell products in the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories, although some products are developed and adapted for particular international markets. North America This segment markets and sells toys in the U.S. and Canada through the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories. In the Mattel Girls & Boys Brands category, Barbie includes Barbie fashion dolls and accessories. Other Girls includes Monster High, Ever After High, Little Mommy, and Polly Pocket. Wheels includes Hot Wheels and Matchbox vehicles and play sets. Entertainment includes CARS, Disney Planes, BOOMco, Toy Story, Teenage Mutant Ninja Turtles, Halo, and WWE Wrestling, as well as games and puzzles. Barbie announced the expansion of its Fashionistas line with the addition of three new body types - tall, curvy and petite - and various skin tones, hair styles and outfits. In addition, Barbie would feature new products to support two animated launches with empowered story lines - Barbie in Spy Squad in spring 2016, and Barbie in Starlight Adventure in fall 2016. In 2016, Monster High is partnering with Lady Gaga’s Born This Way Foundation to support the well-being of young people and elevate kindness and bravery through play both online and offline. A new Monster High DVD tackling anti-bullying and entitled Great Scarrier Reef would be released in spring 2016 and a second DVD, Welcome to Monster High, would be released in fall 2016 to reintroduce the brand to the next generation of fans. In 2016, Hot Wheels would continue to enable children to create and discover new play experiences through new vehicles and track sets, as well as immersive gaming and storytelling. Hot Wheels would allow children to design, create, and customize their track creation by connecting existing tracks with new track pieces using the Track Builder System. Additionally, Hot Wheels is continuing to partner with the best in the automotive and entertainment world, including Star Wars, DC Comics, Minecraft and Marvel. In 2016, Toy Box, the company’s new division focused on driving speed and innovation in product development, would expand market presence with two new product launches, such as My Mini MixieQs, a girls collectible line featuring sharable and wearable tiny fashions and accessories; and Vs. Spin Warriors, an action battle line featuring multiple licensed entertainment properties. Toy Box would continue to bring
mattel inc (MTT:Frankfurt)
333 Continental Boulevard
El Segundo, CA 90245
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