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Last €27.19 EUR
Change Today +0.93 / 3.54%
Volume 250.0
MTT On Other Exchanges
As of 3:39 PM 02/12/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

333 Continental Boulevard

El Segundo, CA 90245

United States

Phone: 310-252-2000


Mattel, Inc. designs, manufactures, and markets various toy products worldwide, which are sold to its customers and directly to consumers. The company’s portfolio of brands and products are grouped into four major brand categories, including the Construction and Arts & Crafts brand category, which was introduced in 2014 with the acquisition of MEGA Brands Inc. (MEGA Brands). Mattel Girls & Boys Brands: Include Barbie fashion dolls and accessories (Barbie), Monster High, Disney Classics, Ever After High, Little Mommy, and Polly Pocket (collectively ‘Other Girls’); Hot Wheels and Matchbox vehicles and play sets (collectively ‘Wheels’); and CARS, Disney Planes, BOOMco, Radica, Toy Story, Max Steel, WWE Wrestling, Batman, and games and puzzles (collectively ‘Entertainment’). Fisher-Price Brands: Include Fisher-Price, Little People, BabyGear, Laugh & Learn, and Imaginext (collectively ‘Core Fisher-Price’); Thomas & Friends, Dora the Explorer, Mickey Mouse Clubhouse, and Disney Jake and the Never Land Pirates (collectively ‘Fisher-Price Friends’); and Power Wheels. American Girl Brands: Include My American Girl, BeForever, and Bitty Baby. American Girl Brands products are sold directly to consumers through its catalog, Website, and proprietary retail stores. Its children’s publications are also sold to certain retailers. Construction and Arts & Crafts Brands: Include MEGA BLOKS, RoseArt, and Board Dudes. Segments The company’s segments include North America, which consists of the U.S. and Canada; International; and American Girl. The North America and International segments sell products in the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories, although some products are developed and adapted for particular international markets. North America This segment markets and sells toys in the U.S. and Canada through the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories. Barbie would feature new products to support two animated launches, Barbie in Princess Power in spring 2015 and Barbie in Rock N’ Royals in fall 2015. Barbie would also continue to encourage girls to explore fashion through a new line of Fashionista dolls that reflect styles they see in the classrooms. A new Monster High DVD would be released in spring 2015 entitled Haunted and a second DVD, Boo York, Boo York: A Monsterrific Musical!, would be released in fall 2015. Ever After High would continue to feature creative storylines and original characters in 2015. Ever After High would deliver new content through a Netflix original movie and Netflix original series and would also extend storylines through five new books by acclaimed author Susan Selfors. Ever After High would also offer new Royal and Rebel core doll extensions. New product extensions of Disney Princess Frozen would accompany new short-form content with a new look for Anna and Elsa. In 2015, Hot Wheels would enable children to create and discover new play experiences through new vehicles and track sets, as well as immersive gaming and storytelling. Hot Wheels would continue to allow children to design, create, and customize their track creation by connecting existing tracks with new track pieces using the Track Builder System. In addition, Hot Wheels and Star Wars have come together for the first time to provide vehicle experiences for fans of all ages with both Star Wars-inspired cars and authentic replica vehicles. The Entertainment business would include new and innovative products based on CARS, Disney Planes, and Toy Story, as well as products to support Warner Bros.’ new animated series Batman Unlimited. WWE Wrestling would launch a new customizable line, Create A WWE Superstar, allowing kids to recreate their favorite moments in the ring. For games and puzzles, the company would continue offering products of its existing Bounce-off, UNO, and Pictionary games, as well as celebrate Apples to Apples’ 15th anniversary. In 2015, BOOMco would introduce high-performance functionality and new innovations engineered for the blaster-field. Fisher-Price would introduce n


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