Masco Corporation engages in the design, manufacture, marketing and distribution of branded home improvement and building products worldwide. The company’s portfolio of brands includes KRAFTMAID and MERILLAT cabinets; DELTA, PEERLESS, and HANSGROHE faucets, bath and shower fixtures; HOT SPRING and CALDERA spas; BEHR paint, primer and stain; KILZ primer; LIBERTY and BRAINERD decorative hardware; and MILGARD windows and doors. Segments The company’s segments include Cabinets and Related Products, Plumbing Products, Decorative Architectural Products, and Other Specialty Products. Cabinets and Related Products In North America, this segment manufactures and sells value-priced, stock and semi-custom assembled cabinetry for kitchen, bath, storage, home office and home entertainment applications in a range of styles and price points to address consumer preferences. The company’s product offerings in this segment also include the fabrication and sale of integrated bathroom vanity and countertop products. In the United Kingdom, the company manufactures and sells kitchen, bath, and storage cabinetry. The company’s KRAFTMAID brand is sold primarily to dealers and home center retailers; and its MERILLAT, QUALITY CABINETS, MOORES and CARDELL brands are sold primarily to dealers and homebuilders for both home improvement and new home construction. Cabinet sales are affected by levels of activity in both retail consumers spending and new home construction, particularly spending for major kitchen and bathroom renovation projects. A major portion of the company’s sales for home improvement are made through home center retailers. Competition: Some of the company’s North American competitors include American Woodmark Corporation; Fortune Brands Home & Security, Inc.; and Elkay. Plumbing Products This segment sells various products that are manufactured or sourced by the company. The majority of the company’s faucet, bathing, and showering devices are sold in North America and Europe under the brand names, such as DELTA, PEERLESS, HANSGROHE, AXOR, BRIZO, GINGER, NEWPORT BRASS, BRASSTECH, and PLUMB SHOP. The company’s BRISTAN and HERITAGE products are principally sold in the United Kingdom. These plumbing products include faucets, showerheads, handheld showers, valves, bathing units, shower enclosures, and toilets; and are sold to home center retailers and to wholesalers and distributors that, in turn, sell them to plumbers, building contractors, remodelers, smaller retailers, and consumers. The company’s acrylic tub and shower systems, bath and shower enclosure units and shower trays are manufactured and sold under the DELTA, PEERLESS, and MIROLIN brand names. These products are sold primarily to home center retailers for home improvement and new home construction in North America. The company’s MIROLIN products are also sold to wholesalers and distributors in Canada. The company’s HÜPPE shower enclosures are sold through wholesale channels in Europe and China. The company’s spas and exercise pools are manufactured and sold under HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, ENDLESS POOLS, and other trademarks. Spa products are sold to independent specialty retailers or online mass merchant retailers, while exercise pools are available on a consumer direct basis. Also included in the company’s Plumbing Products segment are brass and copper plumbing system components and other plumbing specialties, which are sold to plumbing, heating and hardware wholesalers; home center retailers; hardware stores; building supply outlets; and other mass merchandisers. These products are marketed in North America for the wholesale trade under the company’s BRASSCRAFT, PLUMB SHOP, COBRA, BRASSTECH, and MASTER PLUMBER trademarks; and are also sold under private label. Competition: The company’s major competitors include Lixil Group Corporation's American Standard Brands and Grohe products; Kohler Co.; Fortune Brands Home & Security Inc.; and Spectrum Brands Holdings, LLC's Pfister faucets. The company also experiences competition from foreign manufacturers, including Grohe, particularly in Germany, China, and the Mi
masco corp (MSQ:Berlin)
21001 Van Born Road
Taylor, MI 48180
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