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Company Description

Contact Info

Building A

4721 Ironton Street

Denver, CO 80239

United States

Phone: 303-396-6100


MusclePharm Corporation develops, manufactures, markets, and distributes branded nutritional supplements. The company offers a range of powders, capsules, tablets and gels. The company’s portfolio of recognized brands, including MusclePharm Sport Series, and FitMiss, are marketed and sold in approximately 120 countries and available in approximately 50,000 retail outlets worldwide. Products The company focuses the MusclePharm Brand product portfolio for athlete’s and active lifestyle use. It markets its branded products in multiple performance and active lifestyle distribution channels that reach athletes of various types and demographics. The company’s portfolio of brands targets various type of fitness enthusiast, from professional, combat sport, weight training, bodybuilding, running, basketball, soccer, cross fit, golf, tennis, volleyball and other active lifestyle activities. MusclePharm Sport Series–Scientifically-advanced, performance-driven supplements that cover the needs of athletes, including their workout needs. This line of independent-tested products helps fuel athletes by increasing strength, endurance, hydration, recovery, and overall athletic performance. MusclePharm Hybrid Series products like Assault, Amino1 and Combat Protein Powder contain ingredients that are designed to deliver performance. MusclePharm Core products, such as BCAA 3:1:2, CLA Core and Fish Oil, are designed to meet the day-in and day-out demands of athletes. FitMiss–Designed and formulated specifically for the active woman’s lifestyle utilizing ingredients that covers the range of busy women’s needs, including weight loss, multi-vitamins, protein shakes, detox, skin care, and pre-workout energy mixes. Sales and Marketing The MusclePharm brands are marketed across major global retail distribution channels–Specialty, International and Food, Drug, and Mass (FDM). Specialty Market-This channel is comprised of brick-and-mortar sales and e-commerce. Due to high competition within this market, it continually seeks to respond to customer trends and shifts by adjusting the mix of existing product offerings, developing new products and influencing preferences by extensive and strategic marketing. International-The company intends to focus on growing its international presence by continuing to offer new products, as well as improving the supply cycles and opening new distribution centers in select regions of the world to reduce tariffs, taxes and fees, as well as shipping time. Its principal international markets are Europe, the Middle East, Asia and South America. During 2014, the company established a subsidiary in Ireland to primarily market and distribute in the EU. During 2015, it established a subsidiary in Australia to market and distribute in Australia, New Zealand and the surrounding region. FDM-This is a relatively new sales channel for MusclePharm that it intends to continue to grow by distribution expansion. The company utilizes the assistance of brokers to sell into this channel. Intellectual Property The company has approximately 140 trademark applications in the United States, 51 of which are registered with the United States Patent and Trademark Office for its MusclePharm brands and certain of its products and slogans. It also has filed for protection of various marks throughout the world and is committed to a significant long-term strategy to build and protect the MusclePharm brand globally. The company has applied for the ‘MusclePharm’ mark in 18 countries, including the United States. The mark has been granted final trademark registration in 16 of those countries. Government Regulation The U.S. Food and Drug Administration, regulates the company's products under the Federal Food, Drug and Cosmetic Act and regulations promulgated thereunder. The company’s business practices and products are also regulated by the Federal Trade Commission, the Consumer Product Safety Commission, the United States Department of Agriculture, and the Environmental Protection Agency. Competition The company’s principal competitors are Optimum Nutrition, Inc., Cellucor, and Quest Nutrition, LLC. History MusclePharm Corporation was founded in 2008.


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