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Last $1.44 USD
Change Today -0.09 / -5.88%
Volume 1.0M
MM On Other Exchanges
New York
As of 8:04 PM 05/5/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2400 Boston Street

Suite 300

Baltimore, MD 21224

United States

Phone: 410-522-8705


Millennial Media, Inc. provides mobile advertising solutions to advertisers and developers. The company offers advertisers a suite of solutions that allow them to reach and connect with their target audiences across screens—from smartphones, tablets, and other mobile devices to PCs. It offers developers the ability to improve their advertising revenue and acquire new users for their apps (software applications). The company’s advertiser and developer solutions support all major mobile operating systems, including Apple iOS, Android, Windows Phone, and BlackBerry. The company’s proprietary technology and data platform allows advertisers and developers to interact with the company in the way that suits them best. For clients who want a degree of customer service, the company offers its ‘managed media’ services with dedicated account teams. For its clients who want to interact with the company on an automated basis, the company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize their ad inventory through its supply side tool. The company’s data management platform allows it to access, analyze, and utilize the large volumes of data that the company possesses. This data includes location, social, interest, and contextual data, as well as the insights that the company derives from measuring campaign effectiveness—providing a multidimensional profile of individual consumers. As of December 31, 2014, the company’s platform reached approximately 650 million monthly users worldwide, including approximately 175 million monthly users in the United States alone. Approximately 60,000 apps and mobile sites are enabled by their developers to receive ads delivered through the company’s platform, and it could deliver ads on approximately 9,000 different mobile device types and models. The Millennial Media Solution Solutions for Advertisers The company offers advertisers the opportunity to reach and engage with their target audiences across mobile devices and screens. Its audience reach, access to a large volume of mobile ad space, targeting capabilities and range of advertising formats allow the company to deliver marketing solutions that could help improve its clients’ business. The company also enables advertisers to gain insights into the performance of their ad campaigns and to manage their campaigns with a view to improving return on their advertising investment. The company’s solutions are designed to address the needs of large brand advertisers and advertising agencies, as well as performance-based advertisers. The company also has a smaller tier of clients that prefer to buy ads on its platform through a programmatic, or more automated, approach. The company has developed approximately 700 audience categories to which advertisers could target their ads. Audience categories could be based on various user attributes, including location, demographics, affluence, intent, gender, and interests. The company has developed a supplemental approach to data targeting that relies on integrations with various online and offline third party data providers. The company’s technology addresses the complex problem of merging these providers’ data into the mobile environment. The company also uses this third party data to deliver its suite of attribution products. These products use the data derived from the apps and sites on its platform and third party data to show the impact of mobile advertising campaigns, such as on consumer awareness, product purchase results and in-store foot traffic. The company enables advertisers to reach, target, and engage audiences directly through its network of approximately 60,000 apps and sites, as well as through third party mobile ad exchanges. The company also enables third party ad networks, demand side platforms (DSPs), and advertising agency trading desks to target audiences directly through its ad exchange. The company offers managed solutions where it manages algorithmic, real-time buying on behalf of its clients, as well as direct real-time bidding. mmDSP: mmDSP is th


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