Martha Stewart Living Omnimedia, Inc. provides lifestyle content and products for its consumers worldwide. Segments The company’s business is organized into three segments: Publishing, Merchandising, and Broadcasting. Publishing segment The Publishing segment consists of operations related to magazine and book publishing and digital distribution of content, principally through its Website, marthastewart.com. Magazines: Martha Stewart Living, its flagship magazine, is the publication for the Martha Stewart brand. The magazine content targets primarily the college-educated woman between the ages of 25 and 54 who owns her principal residence. Martha Stewart Living offers lifestyle inspirations and original how-to information in a highly visual, upscale editorial environment. Martha Stewart Weddings, a quarterly publication, targets the upscale bride and offers advice, ideas, inspiration and planning tools for brides. The magazine serves as an important vehicle for introducing young women to its brands. Martha Stewart Weddings is distributed primarily through newsstands. Special Interest Publications: In addition to its periodic magazines, the company occasionally publishes special interest magazine editions. The company’s special interest publications provide in-depth advice and ideas around a particular topic in one of its core content areas, allowing the company to leverage its distribution network to generate additional revenues. The company’s special interest publications are sold at newsstands and may include advertising. In 2014, the company published two special interest publications: Martha Stewart Weddings Real Weddings Spring and Martha Stewart Weddings Real Weddings Fall. In 2013, the company published four special interest publications: The Best of Martha Stewart Living Cakes and Cupcakes; Martha Stewart Halloween 2013; Martha Stewart Weddings Real Weddings Spring; and Martha Stewart Weddings Real Weddings Fall. Magazine Production, Distribution and Fulfillment: As of November 1, 2014, the company printed its domestic magazines under an agreement with R.R. Donnelly. Digital Websites: Marthastewart.com, the company’s Website, offers a quantity of continually updated articles, recipes and videos developed from Martha Stewart brands, including its magazine content. The Website provides engaging experiences in several lifestyle categories: food, entertaining, holidays, home and crafts. The Website also serves as a gateway to its other digital properties, including marthastewartweddings.com, emerils.com and its American Made digital content. The company also completed, in 2013, the conversion of approximately 2,600 hours of archived television shows featuring Martha Stewart, Emeril and other talent into digital format, making this content available for the company to serve on its Websites and thereby significantly expanding its online video library. Digital Editions and Apps: Martha Stewart Living and Martha Stewart Weddings and related special interest publications are available on multiple digital platforms. Digital editions are available through Barnes & Noble's Nook, Amazon's Kindle Fire and through the Zinio platform. iPad versions of its magazines are available for sale as subscriptions or as single issues through a custom storefront in Apple's iTunes store. Video Distribution: In 2014, the company continued to expand its video distribution footprint through its video distribution partners. The company distributes its long-form content through an agreement with Hulu, and distributes its short-form content through agreements with AOL, Yahoo, Blinkx Networks and UVidi. Through these partnerships, the company creates and expands its branded channels, including Martha Stewart, Emeril and Everyday Food, on these Websites, and increases the distribution of its video archive. Books; The company has a multi-year, multi-book agreement with The Crown Publishing Group to publish Martha Stewart branded books under the Clarkson Potter, Potter Style or Potter Craft imprints. In 2014, the company published One Pot and Clean Slate: A Cookbook and Guide. Seasonality: Advertising revenue in its magazines and on marthastewart.com is typically highest in the fourth quarter of the year due to higher consumer demand for its holiday content, and corresponding higher advertiser demand to reach its audience with their marketing messages. Merchandising segment The Merchandising segment consists of operations related to the design of merchandise and related packaging, collateral and advertising materials, and the licensing of various proprietary trademarks in connection with retail programs conducted through a number of retailers and manufacturers. The company’s manufacturing partners source and/or produce Martha Stewart branded products along with other product lines they make or sell. Broadcasting segment The Broadcasting segment consists of operations relating to the production of television programming, the domestic and international distribution of its library of programming in existing and repurposed formats and the operations of its satellite radio channel. The company owns the copyrights in the programs the company produces for television and radio distribution. Intellectual Property The company uses multiple trademarks to distinguish its various brands and publications, including Martha Stewart Living, Martha Stewart Collection, Martha Stewart Pets, Martha Stewart Crafts, Martha Stewart Weddings, Everyday Food and Emeril. The company also registers main domain names containing its trademarks, such as www.marthastewart.com, www.marthastewartweddings.com, www.emerils.com and www.everydayfood.com. The company owns and licenses the perpetual rights to the ‘Martha Stewart’ portion of its marks. History Martha Stewart Living Omnimedia, Inc. was founded in 1996.
martha stewart living-a (MLV:Frankfurt)
601 West 26th Street
New York, NY 10001
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