Meredith Corporation, a media company, focuses on the home and family marketplace. Segments The company operates in two segments, Local Media and National Media. Local Media segment This segment consists of 16 owned television stations and 1 operated television station located across the United States (U.S.) in primary markets with related digital and mobile media assets. The owned television stations consist of seven CBS affiliates, five FOX affiliates, two MyNetworkTV affiliates, one NBC affiliate, one ABC affiliate, and one independent station. This segment’s digital presence includes 13 Websites, 13 mobile-optimized Websites, and 38 applications (apps) focused on news, sports, and weather-related information. Regulation The ownership, operation, and sale of broadcast television and radio stations, including those licensed to the company, are subject to the jurisdiction of the Federal Communications Commission (FCC), which engages in regulation of the broadcasting industry under authority granted by the Communications Act of 1934, as amended, including authority to promulgate rules and regulations governing broadcasting. National Media segment This segment includes major national consumer media brands delivered through multiple media platforms, including print magazines and digital and mobile media, brand licensing activities, database-related activities, and business-to-business marketing products and services. It focuses on the food, home, parenthood, and health markets; and is a major publisher of magazines serving women. In the year ended June 30, 2015, the company published in print approximately 20 subscription magazines, including Better Homes and Gardens, Parents, Family Circle, Allrecipes, EveryDay with Rachael Ray, Martha Stewart Living, Shape, and FamilyFun; and approximately 130 special interest publications under approximately 80 titles. 22 of the company’s brands are also available as digital editions on various platforms, with an audience of approximately 940,000. This segment's digital media presence consists of approximately 50 Websites, approximately 30 mobile-optimized Websites, and approximately 20 apps. Of those Websites and apps, the Allrecipes' brand accounts for 19 Websites and 19 mobile sites serving 23 countries in 12 languages, and 3 mobile apps across multiple countries and platforms. This segment also includes digital and customer relationship marketing, which provides specialized marketing products and services to some of America's major companies; a large consumer database; brand licensing activities; and other related operations. Magazine Advertising Advertising revenues are generated primarily from sales to clients engaged in consumer marketing. Majority of the company’s larger magazines offer regional and demographic editions that contain similar editorial content but allow advertisers to customize messages to specific markets or audiences. The company sells two primary types of magazine advertising: display and direct-response. Advertisements are either run-of-press (printed along with the editorial portions of the magazine) or inserts (preprinted pages). Majority of this segment's advertising revenues are derived from run-of-press display advertising. The company also possesses strategic marketing capabilities, which provide clients and their agencies with access to all of its media platforms and capabilities, including print, television, digital, video, mobile, consumer events, and custom marketing. The company’s team of creative and marketing experts delivers solutions across multiple media channels that meet each client's advertising and promotional requirements. Magazine Circulation Subscriptions obtained through direct-mail solicitation, agencies, insert cards, the Internet, and other means are the company’s major source of circulation revenues. The majority of subscription magazines are also sold by single copy. Single copies sold on newsstands are distributed primarily through magazine wholesalers, who have the right to receive credit from the company for magazines returned to them by retailers. Digital and Mobile Media The
meredith corp (MEZ:Berlin)
1716 Locust Street
Des Moines, IA 50309
The information and data displayed in this profile are created and managed by Capital IQ, a Standard & Poor's company. Bloomberg.com does not create or control the content.
|No competitor information is available for MEZ.|
|View Industry Companies|
Sponsored Financial Commentaries
To contact MEREDITH CORP, please visit www.meredith.com. Company data is provided by Capital IQ. Please use this form to report any data issues.