Metro AG, a holding company, operates as a trading and retailing company. The company operates in approximately 30 countries at 2,300 locations from 150 nations. The company principally operates its sales divisions in four business units: Cash & Carry, Food Retailing, Nonfood Specialty Stores and Department Stores. The six sales divisions of the METRO AG include: Metro Cash & Carry International GmbH; Real SB-Warenhaus GmbH; Extra Verbrauchermarkte Deutschland GmbH & Co. KG; Media-Saturn-Holding GmbH; Praktiker-Bau- und Heimwerkermarkte AG; and Kaufhof Warenhaus AG. Metro Cash & Carry With the Metro Cash & Carry stores that operate under the Metro and Makro brand names. As of December 31, 2004, Metro Cash & Carry operated 504 markets in 27 countries with total selling space of 4 million square meters. The company operates in approximately 28 countries this sales division also shows the highest degree of internationality. Metro Cash & Carry stores are offered in three formats that differ in terms of selling space, assortment size and priorities: the Classic stores, the Junior and the ECO stores. Classic stores, which operate mainly in Germany, offer a selection of merchandise in both the food and nonfood categories. They have 10,000 to 16,000 square meters of selling space. Junior stores have between 7,000 and 9,000 square meters of selling space. Eco stores are the smallest, with 2,500 to 4,000 square meters of selling space and a merchandise assortment which concentrates on food items. The wholly owned subsidiary of Metro Cash & Carry GmbH operates 55 self-service wholesale stores. Real Real operates as a hypermarket in Germany, Poland and Turkey. The METRO Group Real represents the successful concept of the major selling space self-service hypermarket in retailing. As of December 31, 2004, Real’s outlet chain comprised a total of 306 hypermarkets, 272 in Germany and 34 abroad. Extra Extra operates as a chain of supermarkets in Germany. The Extra stores are major selling space supermarkets. The 306 outlets in Germany are mostly located in residential areas, near main roads or at points with a high level of consumer traffic as a result of which they are easy to get to for the customer. Extra offers food assortment that accounts for 90% of sales ranging from bread from the in-store bakery to products of the strong Tip private label brand. In addition, Extra carries the most important nonfood items of everyday use. As of December 31, 2004, Extra was present at 436 locations. Media Markt and Saturn Media Markt operates as a consumer electronics retailer in Europe. Media Markt brand stands for an assortment of approximately 40,000 items from segments like telecommunication, computers, photo, hi-fi and electrical appliances. With 200 outlets Media Markt offers the densest network of consumer electronics centers in Germany. The company is also represented in Austria, Belgium, Switzerland, Poland, Hungary, the Netherlands, Italy, Spain, France and Portugal. Saturn offers the major CD assortment in Europe. There are Saturn stores at 105 locations in Germany. It also operates in Austria, France, Italy, Poland and Hungary. The assortments include approximately 100,000 items from the areas of consumer electronics, household appliances, new media, telecommunication, computers and photography. As of December 31, 2004, Media Markt operated 361 outlets in 11 European countries. Saturn ran 142 consumer electronics centers in six countries. The sales division operated 503 stores in 11 countries with a total selling space of 1.5 million square meters. Praktiker Praktiker principally operates in the European home improvement center industry. The specialist for DIY products and all-rounder for the areas of building, gardening, decorating and the workshop operates a total of 339 stores, 278 of them in Germany. With approximately 60 locations in Austria, Poland, Turkey, Hungary, Greece, Romania and Luxembourg Praktiker’s expansion into other European countries has made great strides forward. The home improvement centers are providers – customers would find every product here in many variations, from the screw to the lawn mower. As of December 31, 2004, Praktiker’s outlet chain comprised 339 markets in 61 foreign locations. Kaufhof The Kaufhof department stores, most of them in city center locations, are characterized by an up-market ambience, generous store layout and clearly structured selling spaces. High product quality, competitive prices and services are standard in all stores. Approximately 80% of all Kaufhof stores have been converted to the new Galeria concept. The Kaufhof department store concept is demonstrated by the 14 ‚Sportarena’ stores that concentrate exclusively on products from the world of sports and fitness, but also by the ‚Emotions’ format for beauty, lingerie and wellness that is specifically addressed at women. As of December 31, 2004, Kaufhof operated a total of 147 department stores, including 99 Galeria outlets. Strategic Alliances In March 2009, Metro AG announced that it would team up with the Foxconn Technology to introduce Media Market consumer electronics stores in China. Metro and Foxconn have signed a memorandum of understanding that would see them joining in Asia by expanding rapidly in China.
metro ag (MEO:Xetra)
Phone: 49 211 68860
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