the U.K., Ireland, and continental Europe. In the U.K., it is also available on tap in Indian restaurants. Distribution Methods In the North American Territory, the company’s products are sold through wholesale distributors to consumers at supermarkets, warehouse stores, liquor stores, taverns and bars, restaurants and convenience stores. The company’s products are delivered to retail outlets by independent distributors whose principal business is the distribution of beer, and in some cases other alcoholic beverages, and who typically also distribute various national beer brands. Together with the company’s distributors, it markets its products to retail outlets and rely on the company’s distributors to provide regular deliveries, to maintain retail shelf space, and to oversee timely rotation of inventory. The company also offers various ales and lagers directly to consumers at a tasting room attached to the Saratoga Springs brewery in New York and at its ale house in Ukiah, California. In the Foreign Territory, the company’s products are distributed primarily through Indian restaurants by restaurant trade distributors and also through supermarkets, liquor stores, and licensed shops and convenience stores. The majority of its restaurant sales are through the company’s on-tap draft installations. Distribution and retailing of products in Canada involves a range and varied degree of government control through provincial liquor boards. The company distributes its products through provincial liquor control boards or independent distributors, as required in each province. Suppliers The company’s major suppliers in North America are Great Western Malting Co., Yakima, WA, and Canada Malting Company, Montreal, Canada (malt); Hop Union LLC, Yakima, WA and S.S. Steiner Inc., New York, NY (hops); Gamer Packaging Inc., Minneapolis, MN (bottles and crowns); Alliance Packaging, Seattle, WA, and International Paper Co. Pittsburg, PA (cartons); Rose City Printing and Packaging, Vancouver, WA and Keystone Paper and Box Company, Inc., South Windsor, CT (carriers); and DWS Printing Associates, Bay Shore, NY (labels). The company’s major supplier for the Foreign Territory is HUK, which supplies on a contract basis all of its products that are sold in the Foreign Territory. Sales and Marketing The company markets its products through various promotional programs with its distributors and wholesalers. Seasonality The company’s product sales are seasonal, with the first and fourth quarters (year ended December 2014) historically being the slowest and the rest of the year typically having stronger sales. Trademarks The company has the United States federal trademark registrations on the principal register of the United States Patent and Trademark Office for various marks, such as MENDOCINO BREWING COMPANY word mark (Reg. No. 2,441,141), RED TAIL ALE word mark (Reg. No. 2,032,382), RED TAIL design mark (Reg. No. 2,011,817), BLUE HERON PALE ALE design mark (Reg. No. 2,011,816), EYE OF THE HAWK SELECT ALE word mark (Reg. No. 1,673,594), YULETIDE PORTER word mark (Reg. No. 1,666,891), PEREGRINE GOLDEN ALE word mark (Reg. No. 2,475,522), HOPLAND BREWERY word mark (Reg. No. 2,509,464), BLACK EYE ALE word mark (Reg. No. 2,667,078), BLACK HAWK STOUT word mark (Reg. No. 3,205,652), BLUE HERON word mark (Reg. No. 3,818,385), HONEY AMBER ROSE design mark (Reg. No. 3,276,229), TWIN SISTERS (Reg. No. 3,589,090), REVOLUTION X (Reg. No. 3,237,471); ROCK HARD TEN (Reg. No. 3,585,772), ORGANIC PIONEERS (Reg. No. 3,339,179), THE OFFICIAL BEER OF PLANET EARTH (Reg. No. 3,339,151), YOSEMITE (Reg. No. 4,064,887), and CATCH 22 (Reg. No. 3,814,885). The company uses the BLUE HERON word mark (Reg. No. 3,818,385) under a concurrent use agreement with Bridgeport Brewing Company, which gives the company the right to use the BLUE HERON word mark throughout the United States with the exception of Oregon, Idaho, Washington, and Montana. Bridgeport Brewing Company, the other concurrent use party, has the right to use the BLUE HERON word mark in those states. The company claims common law trademark rights in and to various marks,
mendocino brewing co inc
(MENB:OTC Markets Group Inc - OTCQB)
1601 Airport Road
Ukiah, CA 95482
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