Mendocino Brewing Company, Inc. produces beer for the specialty ‘craft’ segment of the beer market. The company operates in two geographic markets, the United States and Canada (the ‘North American Territory’) and Europe (including Austria, Belgium, Denmark, Ireland, Italy, the Netherlands, France, Finland, Germany, Greece, Iceland, Liechtenstein, Luxembourg, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom (U.K.) (the ‘Foreign Territory’). The company’s Foreign Territory operations are primarily in the United Kingdom (UK). The company’s operations in the North American Territory consist primarily of brewing and marketing proprietary craft beers, including Red Tail Ale, Blue Heron Pale Ale, Black Hawk Stout, Eye of the Hawk Select Ale, and White Hawk Original IPA; and a licensed international specialty beer, Kingfisher Premium Lager. For distribution in the North American Territory, the company brews its brands in its own facilities, which are located in Ukiah, California and Saratoga Springs, New York. In the North American Territory, the company distributes its products in majority of the states, the District of Columbia and Canada. The company’s operations in the Foreign Territory, which are conducted through its wholly-owned subsidiary, United Breweries International (U.K.) Limited (UBIUK) and UBIUK’s wholly-owned subsidiary, Kingfisher Beer Europe Limited (KBEL), consist primarily of the marketing and distribution of Kingfisher Premium Lager through Indian restaurants, chain retail grocers, liquor stores, and other retail outlets (such as convenience stores). The company holds a license, expiring in October 2018, from United Breweries Limited, an Indian public limited company to brew and distribute Kingfisher Premium Lager in certain areas of the Foreign Territory. The company’s beers sold in the Foreign Territory (except for beers sold in Germany) are brewed for the company under a subcontract with Heineken UK Limited (HUK). This contract expires in October 2018. KBEL is the distributor of Kingfisher Premium Lager to specialty restaurant trade distributors, liquor and convenience stores in the U.K., Ireland, and continental Europe, but does not physically distribute the company’s products to customers. KBEL contracts with HUK for distribution of the product in the Foreign Territory in exchange for a fee paid to HUK, except in Germany, where beers are manufactured and distributed pursuant to a separate contract with a different entity. In addition, KBEL sublicenses to HUK the exclusive right to sell Kingfisher Premium Lager to certain large retail customers, including, but not limited to, Sainsbury’s, Asda, and Tesco. Products The company produces various craft beers by using ingredients in its brewing process. For distribution in the North American Territory, the company brews 10 ales, 1 wheat beer, 2 lagers, 2 pilsners, and 4 stouts, all on a year-round basis; and 3 seasonal brews. All of these products are brewed at the company’s production facilities in Ukiah, California, and Saratoga Springs, New York. In the Foreign Territory, the company distributes Kingfisher Premium Lager. The company’s principal products are as follows: RED TAIL ALE, a full flavored amber ale, is the company’s major brand. It is available in 12 oz. 6-packs and 12-packs, half-barrel kegs, and 5 gallon kegs. BLUE HERON PALE ALE is a golden ale with a full body and a hoppy character. It is available in 12 oz. 6-packs and 12-packs, half-barrel kegs, and 5 gallon kegs. BLACK HAWK STOUT is a rich bodied stout with big traditional flavors. It is available in 12 oz. 6-packs, half-barrel kegs, and 5 gallon kegs. EYE OF THE HAWK SELECT ALE is a rich-bodied amber ale. It is available in 12 oz. 6-packs, half-barrel kegs, and 5 gallon kegs. WHITE HAWK ORIGINAL IPA is a hopped ale with a hoppy character and bold malt flavor. It is available in 12 oz. 6-packs and half-barrel kegs. KINGFISHER PREMIUM LAGER is a conventionally fermented specialty lager with a crisp taste. In the United States, Kingfisher Premium Lager is available in 12 oz. 6-packs, 22 oz. bottles, half-barrel kegs, and 5 gallon keg
mendocino brewing co inc (MENB:OTC US)
1601 Airport Road
Ukiah, CA 95482
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