MercadoLibre, Inc. hosts an online commerce platform in Latin America, which is focused on enabling e-commerce and its related services. The company’s platforms are designed to provide its users with a portfolio of services facilitating e-commerce transactions. The company operates in e-commerce in each of Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, Uruguay, and Venezuela. The company also operates online commerce platforms in the Dominican Republic, Panama, Bolivia, Guatemala, Paraguay, and Portugal. The company, through its online commerce platform, provides buyers and sellers with an online commerce environment that fosters the development of an e-commerce community in Latin America. The company offers its users an eco-system of six related e-commerce services, such as the MercadoLibre Marketplace, The MercadoLibre Classifieds Service, the MercadoPago payments solution, the MercadoLibre Advertising program (MercadoClics), the MercadoShops online Webstores solution, and the MercadoEnvios shipping service. The MercadoLibre Marketplace The MercadoLibre Marketplace is an Internet-based commerce platform where buyers and sellers could meet, and consummate e-commerce transactions for a range of goods and services. The company’s platform is a fully-automated, topically-arranged and user-friendly online commerce service, which permits both businesses and individuals to list items and conduct their sales and purchases online. Any Internet user could browse through the various products and services that are listed on the company’s Website and register for free with MercadoLibre to list, and purchase items and services. Additionally, sellers and advertisers could purchase, display and link advertising on the company’s Websites to promote their brands, businesses and products. The MercadoLibre Marketplace offers buyers a primary selection of new and used items that are expensive or otherwise hard to find through traditional offline sellers, such as brick-and-mortar retail establishments, offline classified advertisements, community bulletin boards, auction houses and flea markets. During 2015, visitors to the company’s Website were able to browse an average of approximately 37.1 million Marketplace listings daily, organized by country, in approximately 2,800 different product categories. As of December 31, 2015, the company had approximately 144.6 million confirmed registered MercadoLibre Marketplace users. During 2015, in the company’s Marketplace, it had 6.2 million sellers, 23.6 million buyers, and 128.4 million items sold. The MercadoLibre Classifieds Service The MercadoLibre Classifieds Service enables users to list their offerings related to vehicles, real estate, and services outside the Marketplace platform. Classifieds listings differ from Marketplace listings, as they only charge optional placement fees, and never final value fees. The company’s classifieds pages are also a major source of traffic to its Website, benefitting both Marketplace and non-marketplace businesses. In 2015, MercadoLibre visitors were able to browse an average of 1.7 million classifieds listings daily, including approximately 656,000 in Real Estate, 903,000 in motors, and 113,000 in services per day. During 2015, the company had a total of 2.4 million sellers and 15.2 million paid listings through the MercadoLibre Classifieds Service. The MercadoPago Online Payments Solution To complement the MercadoLibre Marketplace, the company developed MercadoPago, an integrated online payments solution. MercadoPago is designed to facilitate transactions both on and off the MercadoLibre Marketplace by providing a mechanism that allows the company’s users to send and receive payments online. MercadoPago enables any user registered with MercadoPago to send and receive payments online to pay for purchases made in the MercadoLibre Marketplace. MercadoPago is available to MercadoLibre users in each of Brazil, Argentina, Mexico, Venezuela, Chile, and Colombia. MercadoPago is also available for purchases of goods and services outside the MercadoLibre Marketplace, as an open online payment service in Argentin
mercadolibre inc (MELI:NASDAQ GS)
Av. del Libertador 101
pisos 16°, 17°, 18°
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