MEDL Mobile Holdings, Inc., through its wholly owned subsidiary, MEDL Mobile, Inc., is a developer, incubator, marketer and aggregator of mobile application software, or ‘Apps’. The company’s business is primarily organized in two areas of opportunity: MEDL Custom Development (Custom Development) and Hang With, Inc. Custom Development The company’s custom development arm develops Apps for customers that vary in size from small start-ups to large multinational corporations, in a range of industries including retailing, fast food, air travel, medical devices, higher education and fashion. The company’s customers cover the development costs and own the final work product while the company retains ownership of the elements of the computer code. The company prepares for its customers, packages for sale in the Apple App Store and the Google Android Marketplace. This package includes App store copy, sample screen shots and SEO tags to improve discovery of the Apps in the App stores. The company also works with customers to develop a custom launch plan, or to augment their existing plans. The company uses tools, including social network marketing, viral videos, bloggers, banner marketing, public relations and integration into its clients’ existing advertising and marketing strategies to further this launch plan. In addition, the company provides maintenance, reporting and upgrades and also integrates third party vendors into an App to provide a complete suite of user analytics, which allows customers to track downloads, total number of App user sessions, time spent per session, features of the App accessed and advertising click-through. Hang With, Inc. The patent-pending ‘Hang w/’ App allows live real-time video to be sent from one phone to many. The ‘Hang w/’ live social mobile video platform was approved for release by Apple on March 20, 2013 and is available for download on the Apple App Store. The ‘Hang w/’ live social mobile video platform was approved for release by Google on July 9, 2013 and is available for download on android phones via the Google Apps Marketplace. In January of 2014, the Hang w/ App passed 1,000,000 downloads. Broadcasts can be viewed live in the app, on Facebook, on the Web, and via links shared on Twitter. Archived content can be viewed in the App, shared via social media, and distributed to content distribution partners. The App is free to use and is available on both iOS and Android. An in-app ‘digital coin’ system has been embedded and can be implemented to generate additional revenue through the purchase of digital goods. Regulations The advertisers that advertise with the company’s Apps are subject to Federal Trade Commission and state rules on advertising and marketing on the Internet, including truth-in advertising rules, online advertising disclosures and the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) of 2003. History MEDL Mobile Holdings, Inc. was founded in 2009. The company was incorporated in the state of California in 2009.
medl mobile holdings inc (MEDL:OTC US)
18475 Bandilier Circle
Fountain Valley, CA 92708
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