Medifast, Inc., through its subsidiaries, engages in the production, distribution, and sale of weight loss and weight management products and other consumable health and diet products. The company’s wholly owned subsidiaries include Jason Pharmaceuticals, Inc.; Take Shape For Life, Inc.; Jason Enterprises, Inc.; Medifast Franchise Systems, Inc.; Jason Properties, LLC; Medifast Nutrition, Inc.; and Seven Crondall, LLC. Products The company’s product lines include weight loss and management, meal replacement, and vitamins. The company offers various weight loss, weight management products, and healthy living products under the Medifast, Thrive by Medifast, Optimal Health by Take Shape For Life, and Essential 1 brands and for select private label customers. The Medifast meal replacement line includes approximately 70 options, including but not limited to bars, bites, pretzels, puffs, cereal crunch, drinks, eggs, hearty choices, oatmeal, pancakes, pudding, soft serve, shakes, smoothies, soft bakes, and soups. The Thrive by Medifast and Optimal Health by Take Shape For Life lines include various specially formulated bars, shakes, and smoothies for those who are maintaining their weight for long-term healthy living. Medifast meal replacements are fortified to contain 24 vitamins and minerals, as well as other nutrients essential for good health. New Products The company expanded its product line in 2014 by introducing various new products. New introductions include meal replacements, Flavors of Home Meals, Thrive by Medifast & Optimal Healthy by Take Shape For, Flavor Infusers, Energy Drops, Snacks, Sleep & Stress, and Fitness & Tracking. Marketing In 2014, the company continued to build and leverage its core Medifast brand through multiple marketing strategies for each of its distribution channels, such as Medifast Direct (direct-to-consumer channel), Medical Wholesale, Medifast Weight Control Centers, and Take Shape For Life to their target audiences. Agreements The company has a three-year strategic partnership with Medix, which provides pharmaceutical obesity products in Mexico. The agreement granted Medix an exclusive license for the distribution of Medifast products and programs through physicians and weight control centers in Mexico under the Medifast brand. Governmental Regulation Products must comply with the Federal Food Drug and Cosmetic Act, the Food Safety Modernization Act, the Federal Trade Commission Act, State Consumer Protection laws, and various other federal, state and local statutes and regulations applicable in localities in which the company’s products are made or are sold. The Federal Trade Commission has principal regulatory control over the company’s advertising and trade practices. The operations of the company are subject to the regulations and enforcement powers of the Federal Trade Commission and the Consumer Product Safety Commission. Seasonality The company's weight management products and programs have historically been subject to seasonality. Traditionally the holiday season impacts the fourth quarter (year ended December 2014) with fewer sales of diet control products and services. January and February generally show increases in sales, as these months are considered the commencement of the ‘diet season’. Competition The company’s identified peers and competitors in the general health and wellness diet industry include NutriSystem Inc.; Herbalife Ltd.; USANA Health Sciences; and Weight Watchers International, Inc. History Medifast, Inc., a Delaware corporation, was founded in 1980. The company was incorporated in 1993.
medifast inc (MED:New York)
11445 Cronhill Drive
Owings Mills, MD 21117
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