Media 100 Inc (the company) designs and sells advanced media systems for content design. In the case of its newest and most advanced development, 844/X™, the company has integrated the previously separate workflows of real-time video editing and the compositing of layers of video, computer graphics, audio, and metadata. The Company has developed new technology—integrated software and hardware, including Application-Specific Integrated Circuits (ASICs)—to perform compositing in real time or at high speed to allow compositing operations to be performed within an editing environment and execute at high speed without host-based rendering, which is slow and impedes productivity. The company’s products include personal computer-based workstations configured with proprietary software and hardware that it engineer and manufacture. In some cases, particularly with 844/X, the company sells its products as "turnkey" systems, meaning it configures and ships the system to an end user, or reseller, with a host personal computer, its software and hardware, and disk storage; in other cases, the company delivers only its software and hardware (unbundled), typically to an independent value-added reseller that configures the turnkey system themselves on behalf of an end user. The customers for its products include media professionals. They fall into several segments. Many are full-time broadcast designers, visual effects artists, and video editors operating as employees of professional television and post-production establishments, such as major networks, cable networks, independent post-production facilities, and small creative boutiques. Others are full-time or part-time video editors operating at businesses, schools, government offices, hospitals, or non-profit institutions. In some cases, its customers are "independent"; they are self-employed and operate on their own, independently, typically on behalf of both broadcast-related and non-broadcast or industrial clients. Market The company designed and sold nonlinear editing systems mainly to non-broadcast segments of the video industry—businesses, schools, and other institutions using audio/video equipment typically to teach, train, and communicate. In addition, the company sold its products to some broadcast-related segments, particularly cable networks and smaller post-production operations. Products The Company develops and sells three major product lines: 844/X, ; Media 100 i; and iFinish. In addition, the company sells technical support, software upgrades, and maintenance contracts, which it markets under the brand name, Platinum™. 844/X 844/X is a new fully-digital system for content design that the company began to deliver in April 2002. 844/X is for media professionals who need to design highly creative content by editing video and compositing layers. 844/X performs image, graphics, and audio operations concurrently in real time at high quality. Discreet Flame®: These customers included broadcast designers, visual effects artists, and online video editors. The company sells 844/X in two configurations: 844/Xe and 844/Xi. The two configurations operate identically except 844/Xe is approximately three times faster than 844/Xi. In addition, in January 2003, the company announced three subsequent developments: HDX Technology, new technology that expands the GenesisEngine, a PCI-standard subsystem that installs in the backplane of a personal computer and provides physical cable connections for video, audio, and facility integration signals through an external junction box, to support high-definition (HD) applications in addition to standard-definition (SD) applications; the Version 2 software release, which it calls "The Finishing Release", providing a significant expansion of the 844/X user interface and toolsets; and XBLUR, a new product option that expands the GenesisEngine providing real-time true Gaussian Blur effects on up to four video streams simultaneously. Media 100 i Product Line Media 100 i is its dual-stream product line that uses Macintosh as a host computer. V8 is a powerful OS X-native version of the Media 100 i product line th
media 100 inc (MDEA:Grey Market)
450 Donald Lynch Boulevard
Marlborough, MA 01752-4748
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