McDonald’s Corporation operates and franchises McDonald’s restaurants in the restaurant industry worldwide. The company’s restaurants serve a locally-relevant menu of food and drinks sold at various price points in approximately 100 countries. The company’s global system includes both company-owned and franchised restaurants. All restaurants are operated either by the company or by franchisees, including conventional franchisees under franchise arrangements, and foreign affiliates and developmental licensees under license agreements. The company also has an equity investment in various foreign affiliated markets, referred to as ‘affiliates’. The company and its franchisees purchase food, packaging, equipment, and other goods from various independent suppliers. Independently owned and operated distribution centers, approved by the company, distribute products and supplies to McDonald’s restaurants. As of December 31, 2015, the company operated 36,525 restaurants in 119 countries, including 30,081 were franchised (reflects 21,147 franchised to conventional franchisees, 5,529 licensed to developmental licensees and 3,405 licensed to affiliates—primarily Japan) and 6,444 were operated by the company. Segments The company operates in U.S., International Lead Markets, High Growth Markets, and Foundational Markets and Corporate segments. U.S. – This segment includes the company's largest segment. International Lead Markets – This segment includes established markets, such as Australia, Canada, France, Germany, the U.K. and related markets. High Growth Markets – This segment includes markets believed to have relatively higher restaurant expansion and franchising potential, including China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets. Foundational Markets & Corporate – This segment includes the remaining markets in the McDonald's system, each of which is believed to have the potential to operate under a largely franchised model. Products McDonald’s restaurants offer a uniform menu, although there are geographic variations to suit local consumer preferences and tastes. McDonald’s menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, various chicken sandwiches, Chicken McNuggets, wraps, french fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages, and other beverages. In addition, the restaurants sell various other products during limited-time promotions. McDonald’s restaurants in the U.S. and various international markets offer a full or limited breakfast menu. Breakfast offerings might include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches, and hotcakes. Intellectual Property The company considers the trademarks ‘McDonald’s’ and ‘The Golden Arches Logo’ to be of material importance to its business. History McDonald’s Corporation was founded in 1948.
mcdonald's - bdr (MCDC34:Sao Paulo)
One McDonald's Plaza
Oak Brook, IL 60523
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