dafone's expertise in building and developing 3G networks and mobile broadband products, working with major global equipment providers and deploying client relationship management (CRM) practices to improve quality and further improve the efficiency of its operations. In addition, the agreement allows the company access to a range of products, services and devices from Vodafone for its markets of operation in Russia, Ukraine, Turkmenistan and Armenia. In 2015, the company extended its strategic partnership agreement with Vodafone to introduce the Vodafone brand in Ukraine. Under the new partnership, MTS Ukraine and Vodafone plan to roll out 3G networks and to develop a number of new services, which have proved extremely popular in Europe, including bundled offers, competitive long-distance international calls and worry-free roaming when abroad, in the Ukrainian market. Other areas of cooperation remain in full force. Devices In 2015, the company and its retail network introduced a revolutionary offer and decreased prices on all devices to further push the proliferation of smartphones and tablets and stimulate user transition from feature phones to data-consuming devices. Thus, the majority of devices-related communications campaigns were targeted at supporting the key message of the best price on new devices, especially 4G-enabled smartphones. Most of these campaigns were developed and implemented in cooperation with major device vendors, such as Samsung, Huawei, etc. as well as Google. Intranet Roaming In summer 2015, the company launched a campaign to build a knowledge that the company cancelled additional fees for roaming across Russia. Business to Business Offers In 2015, the company retained and strengthened its leadership in the corporate market through launching a full-scale image campaign across various communication channels, including TV, radio, online, print, airports, business centers. The company’s clients, the leading companies representing various businesses (Aeroflot, Raiffeisenbank, TASS, Gulfstream security systems, INTOUCH Insurance), let the company showcase their internal processes based on the MTS products and explain how these solutions help them grow. Other Products And Services In Moscow, the company continued to communicate the benefits of the GPON technology (the fastest fixed broadband in Moscow through optic cable), which allows the company to provide Broadband and TV services. In 2015, the company also made a special emphasis on TV service in its communication of residential offerings, and launched a federal campaign, Total TV, in which the company established itself as the first provider to offer all possible TV services, including digital, mobile and satellite, thus providing its customers with an opportunity to enjoy their favorite TV programs and shows from any device. Business Strategy The company’s key strategic goal is leadership in all markets of presence, delivering the best-in-the-market telecommunication experience to its subscribers, including high-speed Internet access at home and on the go, cable TV entertainment with access to best content portfolio and top quality mobile and fixed voice services. Competition In addition to MegaFon, the company competes with VimpelCom. In Ukraine, the company competes primarily with Kyivstar. In Armenia, the company competes with ArmenTel, a fixed line and mobile operator wholly owned by VimpelCom. The company also competes with Orange (France Telecom). In Turkmenistan, the company competes with Altyn Asyr. Significant Events The company and the Government of Tambov region signed an agreement on the social and economic cooperation. Before the end of 2017, it would invest RUB 500 million in the development of telecommunications infrastructure and in innovative projects in Tambov region. Under the agreement, the company intends to develop the mobile and fixed-line telecom networks in Tambov region. History Mobile TeleSystems PJSC was founded in 1993.
mobile telesystems-sp adr (MBT:New York)
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