lounge. Mocha Clubs Mocha Clubs comprise non-casino based operations of gaming machines in Macau. As of December 31, 2013, the company had 8 clubs with a total of 1,369 gaming machines in operation. Mocha Clubs focus on general mass market players, including day-trip customers, outside the conventional casino setting. Except for Mocha Altira located at Altira Macau, the company operates Mocha Clubs at leased or sub-leased premises or under right-to-use agreements. In addition to slot machines, each Mocha Club site offers electronic table games without dealers. The gaming facilities at the company’s Mocha Clubs include a technology for gaming machines and offer both single-player machines with various games, including progressive jackpots, and multi-player games where players on linked machines play against the house in electronic roulette, baccarat and sicbo, a traditional Chinese dice game. Development Projects Studio City The company, through its subsidiary, MCE Cotai Investments Limited, owns a 60% equity interest in Studio City International Holdings Limited, the developer of Studio City. The company is developing the Studio City project to be a cinematically-themed integrated resort, designed to deliver an entertainment proposition to visitors to Macau. Studio City has an approved gross construction area of 707,078 square meters (approximately 7.6 million square feet). Other Premises Taipa Square Casino premises, including the fit-out and gaming related equipment, are located on the ground floor and level one within Hotel Taipa Square in Macau and having a floor area of approximately 1,760 square meters (equivalent to approximately 18,950 square feet). The company operates Taipa Square Casino under a right-to-use agreement with the owner, Hotel Taipa Square (Macao) Company Limited. Customers The company intends to cater to a range of customers through its various gaming and non-gaming facilities and amenities across its major existing operating properties. Strategies The company’s business strategies are to develop a balanced product portfolio of well-recognized branded experiences tailored for a spectrum of customer segments, with a focus on the premium market; utilize Melco Crown (Macau) Limited’s subconcession to improve its business and revenue potential in Macau; develop marketing and customer loyalty programs; and create first class service experiences. Intellectual Property The company has applied for or registered the trademarks ‘Altira’, ‘Mocha Club’, ‘City of Dreams’, ‘City of Dreams Manila’, ‘Melco Crown Entertainment’, and ‘Melco Crown Philippines’ in, as the case might be, Macau, the Philippines, and other jurisdictions. It also has applied for or registered in Macau and other jurisdictions certain other trademarks and service marks used in connection with the operations of its hotel casino projects in Macau and City of Dreams Manila. Regulations The company is subject to the U.S. Foreign Corrupt Practices Act, which makes it illegal for its company and its employees and agents to offer or give money or any other item of value to win or retain business or to influence any act or decision of any foreign official. Competition The company’s competitors include Crown Melbourne Limited in Melbourne, Australia; and Burswood Entertainment Complex in Perth, Australia. History The company was incorporated in 2004 as an exempted company with limited liability under the laws of the Cayman Islands and registered as an oversea company under the laws of Hong Kong in 2006. It was formerly known as Melco PBL Entertainment (Macau) Limited and changed its name to Melco Crown Entertainment Limited in 2008.
melco crown entertainme-adr
60 Wyndham Street
Phone: 852 2598 3600
Fax: 852 2537 3618www.melco-crown.com
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