Melco Crown Entertainment Limited engages in the development, ownership, and operation of casino gaming and entertainment resort facilities in Asia. The company has two major casino based operations in Macau, namely, City of Dreams and Altira Macau, and non-casino based operations in Macau at its Mocha Clubs. The company also has a casino based operation in the Philippines, City of Dreams Manila. The company owns and operates two Forbes 5-Star hotels in Macau: Altira Macau and The Crown Towers hotel. In the Philippines, MCE Leisure Philippines, a subsidiary of Melco Crown (Philippines) Resorts Corporation, operates and manages City of Dreams Manila, a casino, hotel, retail and entertainment integrated resort in the Entertainment City complex in Manila. Existing Operations City of Dreams City of Dreams is an integrated casino resort in Cotai, Macau. City of Dreams targets high end customers and rolling chip players from regional markets across Asia. As of December 31, 2014, City of Dreams featured a casino area of approximately 448,000 square feet with approximately 500 gaming tables and approximately 1,400 gaming machines. Altira Macau Altira Macau is designed to provide a casino and hotel experience that caters to Asian rolling chip customers and players sourced primarily through gaming promoters. As of December 31, 2014, Altira Macau featured a casino area of approximately 173,000 square feet with a total of approximately 120 gaming tables. Altira Macau’s multi-floor layout comprises primarily designated gaming areas and private gaming rooms for rolling chip players, together with a general gaming area for the mass market that offers various table limits to cater to a range of mass market patrons. Mocha Clubs Mocha Clubs comprise non-casino based operations of gaming machines in Macau. As of December 31, 2014, Mocha Clubs had 8 clubs with a total of 1,321 gaming machines in operation. Mocha Clubs focus on general mass market players, including day-trip customers, outside the conventional casino setting. City of Dreams Manila City of Dreams Manila is an integrated tourism resort in the Philippines. The property is located on an approximately 6.2-hectare site at the gateway of Entertainment City, Manila. The property has approximately 14,026 square meters (approximately 150,727 square feet) of aggregate gaming space and total gross floor area of approximately 300,100 square meters (approximately 3.2 million square feet). The company is authorized by PAGCOR to operate up to approximately 1,700 slot machines, 1,700 electronic table games and 380 gaming tables. As of December 31, 2014, the company has approximately 1,508 slot machines, 158 electronic table games and 188 gaming tables in operation. City of Dreams Manila has three hotels comprising Crown Towers hotel, Nobu Hotel and Hyatt City of Dreams Manila, with approximately 950 rooms in aggregate. City of Dreams Manila also features three separate entertainment venues: DreamPlay, a family entertainment center; Centerplay, a live performance central lounge within the casino; and Chaos and Pangaea Ultra-Lounge, two night clubs encapsulated within the Fortune Egg. City of Dreams Manila also features a retail boulevard. Strategy The company’s strategies include: develop a balanced product portfolio of branded experiences modified for a broad spectrum of customer segments, with a focus on the premium market; utilize Melco Crown Macau’s Subconcession to maximize the company’s business and revenue potential in Macau. Seasonality The company’s principal market of operation, Macau experiences peaks and seasonal effects. The ‘Golden Week’ and ‘Chinese New Year’ holidays are in general the key periods where business and visitation fluctuate considerably in Macau. Intellectual Property The company has applied for or registered various trademarks, including ‘Altira’, ‘Mocha Club’, ‘City of Dreams’, ‘City of Dreams Manila’, ‘Studio City’, ‘Melco Crown Entertainment’ and ‘Melco Crown Philippines’. Regulations The company is subject to the U.S. Foreign Corrupt Practices Act, which makes it illegal for its company and its employees and agents to offer or give money or any other item of value to win or retain business or to influence any act or decision of any foreign official. Significant Events In April 2015, Melco Crown Entertainment Limited announced plans with Pacha to open Macau's first megaclub, Pacha Macau, at Studio City, the eagerly anticipated cinematically-themed integrated entertainment, retail and gaming resort in Macau. Competition The company’s regional competitors include Crown’s Crown Melbourne in Melbourne, Australia and Crown Perth in Perth, Australia. History The company was incorporated in 2004 as an exempted company with limited liability under the laws of the Cayman Islands and registered as an oversea company under the laws of Hong Kong in 2006. It was formerly known as Melco PBL Entertainment (Macau) Limited and changed its name to Melco Crown Entertainment Limited in 2008.
melco crown entertainme-adr
60 Wyndham Street
Phone: 852 2598 3600
Fax: 852 2537 3618www.melco-crown.com
|Galaxy Entertainment Group Ltd||$33.55 HKD||-1.15|
|Genting Bhd||8.13 MYR||-0.15|
|MGM China Holdings Ltd||$14.52 HKD||-0.24|
|Shun Tak Holdings Ltd||$3.96 HKD||-0.18|
|Wynn Macau Ltd||$14.30 HKD||-0.26|
|View Industry Companies|
Sponsored Financial Commentaries
To contact MELCO CROWN ENTERTAINME-ADR, please visit www.melco-crown.com. Company data is provided by Capital IQ. Please use this form to report any data issues.