ve basis and certain intellectual property rights to market and promote the service in the relevant region. The content provided includes highlight clips, match and news text alerts, ringtones and wallpapers. The company’s mobile and telecommunications partners operate the service on a geographically exclusive basis and use its intellectual property to drive awareness of their brands and product offerings. These partnerships are based on contracts lasting from two to five years. The company intends to develop multi-platform mobile sites and mobile applications that would facilitate access for its followers to its content across a range of devices and carriers to meet global demand. Video on Demand: The company, through its Website, provides video on demand to its followers in various formats and commercial models. Social Media: The company has approximately 66.1 million connections on its Facebook page. The company uses Facebook as a means to communicate news and other updates, engage with its followers, identify active followers, solicit feedback from its users, tailor future digital media offerings and improve the overall follower experience. CRM: The company operates a CRM database to understand the size, location, demographics and characteristics of the company’s follower base on an aggregated basis. The company’s CRM database enables it to target its product and service offerings, such as digital subscription services, merchandise and tickets. Broadcasting sector This sector’s revenue is derived from the centrally negotiated domestic and international television and radio rights to the Premier League, the Champions League, and other competitions. In addition, the company’s wholly-owned global television channel, MUTV, delivers Manchester United programming to approximately 90 countries and territories worldwide. MUTV MUTV is the company’s wholly-owned global television channel and is broadcast in various countries. MUTV broadcasts various content, which is compelling to the company’s global community of followers, including news, game highlights, and exclusive ‘behind the scenes’ coverage the company’s club. Depending on the market, the company might offer its suite of media rights as a bundle giving exclusive access to one multi-platform media provider or offer MUTV as a single product to television distributors. In the United Kingdom, MUTV is offered directly to consumers through the Sky and Virgin Media distribution platforms. Outside the United Kingdom, the company offers MUTV through distribution partners as part of a suite of media rights, which could be purchased on a bundled or selective basis and could include certain promotional rights. Matchday sector This sector’s stadium, which the company owns, is called Old Trafford and is known as ‘The Theatre of Dreams’. The company sells hospitality packages, food, drinks, event parking and programs on matchdays. Other Matchday revenue includes matchday catering, event parking, program sales, and membership and travel, Manchester United Museum revenue and a share of the ticket revenue from away matches in domestic cup competitions. Matchday revenue also includes revenue from other events hosted at Old Trafford, including other sporting events (including football matches as part of the London 2012 Olympic Games and the annual Rugby Super League Grand Final), music concerts and entertainment events. The company operates a membership program. Individuals who become official members have the opportunity to apply for tickets to all home matches. The Manchester United Museum is located within Old Trafford. Customers The company’s major five customers were the Premier League, General Motors (Chevrolet), Nike, Aon and Relevent (pre-season tour promoter) in the year ended June 30, 2015. Strategy The key elements of the company’s strategy are to expand its portfolio of sponsors; further develop its retail, merchandising, apparel and product licensing business; continue to invest in its team, facilities and other brand improving initiatives; exploit mobile and content opportunities; and improve the reach and distribution of th
manchester united plc-cl a
(MANU:New York Consolidated)
Sir Matt Busby Way
Manchester, M16 0RA
Phone: 44 16 1868 8000
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