beverage, logistics and watches. The company also offers sponsorship exclusivity within a particular geography for certain industries, such as motorcycles, soft drinks and tires. The company conducts exhibition games and promotional tours on a global basis. The company’s promotional tours enable it to engage with its followers, support the marketing objectives of its sponsors and extend the reach of its brand in strategic markets. These promotional tours are in addition to the company’s competitive matches and take place during the summer months or during gaps in the football season. The company played 22 exhibition games in Australia, China, Germany, Hong Kong, Ireland, Japan, Norway, South Africa, Sweden, Thailand, and the United States. Retail, Merchandising, Apparel & Product Licensing The company’s retail, merchandising, apparel and product licensing business includes the sale of sports apparel, training and leisure wear and other clothing featuring the Manchester United brand, as well as other licensed products from coffee mugs to bedspreads. These products are distributed on a global basis through Manchester United branded retail stores and e-commerce platform, as well as through the company’s partners' wholesale distribution channels. The company has a 10-year agreement with adidas with respect to its global technical sponsorship and dual-branded licensing rights, which began in August 2015. Retail: In addition to the company’s primary retail store at Old Trafford (which the company operates itself), the company has Manchester United branded retail locations in Malaysia, Macau, and Thailand (which are operated by third party licensees). Merchandising and Product Licensing: Following the transfer of the product licensing business back to the company from Nike, which became effective in August 2015, the company has conducted a strategic review of the licensing portfolio. Wholesale Apparel—Replica Uniforms and Training Wear: The Manchester United jersey and training wear are completely redesigned for each season. E-commerce: The company has an arrangement whereby Kitbag is granted a license to use the company’s brand and/or trademarks to operate the official online store, branded as ‘United Direct’. The online store sells a range of Manchester United branded merchandise, including official replica kit and other clothing from adidas. In addition, the online store offers a range of other apparel, equipment (such as balls, luggage and other accessories), homewares (such as bedroom, kitchen and bathroom accessories), and collectibles, souvenirs and other gifts. Mobile & Content Digital Media: The company’s Website, www.manutd.com, is published in 7 languages and through the 12 months ended June 30, 2015 attracted an average of approximately 43.0 million page views per month. The company uses its Website, which incorporates e-commerce and video subscription services, to communicate with its followers, promote the Manchester United brand and provide a platform for the company’s sponsors to reach its global audience. The company’s Facebook page had approximately 65.2 million connections as of June 30, 2015 and is a most followed and user engaged brand page. Content and Localization: In the United Kingdom, coverage of Manchester United and the Premier League is prevalent in print, television and digital media. The company’s followers generally prefer to consume its content in their language and context. The company has international language Websites in English, Spanish, French, Arabic, Mandarin Chinese, Korean and Japanese, which enable the company to engage with its followers in their native language. Mobile Services and Applications: The company offers digital content to mobile devices under its ‘MU Mobile’ brand. Users could access content and a video service through an ‘MU Mobile’ wireless application protocol or mobile site. The company has regional agreements with mobile operators to whom the company grants rights to operate its ‘MU Mobile’ service in various countries. These rights include the permission to deliver Manchester United content to customers on a territory-exclusi
manchester united plc-cl a
Sir Matt Busby Way
Manchester, M16 0RA
Phone: 44 16 1868 8000
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