Manchester United plc engages in the operation of a professional sports team. Football Operations The company’s football operations primarily include various activities, such as its first team, reserve team, youth academy, global scouting networks, and other operations, such as the company’s sport science, medical and fitness operations at the Aon Training Complex. First team The company’s first team plays professional football in the Football Association Premier League sponsored by Barclays (Premier League), domestic cup competitions in England (including the Emirates FA Cup and the Football League Cup sponsored by Capital One), and subject to qualifying, international cup competitions, including the Union of European Football Associations Champions League (Champions League). The company’s first team is led by its manager, supported by an assistant team manager and a club secretary, who in turn are supported by a team of approximately 90 individuals, including coaches and scouts for both the company’s first team and youth academy, medical and physiotherapy staff, sports science and performance and match analysis staff. The company has 55 players under contract of whom 36 have made an appearance for its first team. The remaining players might play for the reserve team or youth academy teams but are being developed such that they might make it to a starting position on the company’s first team or the first team of other clubs. The company’s players enter into contracts with the company that follow a prescribed model based on Football Association Premier League Limited rules. Players on the company’s first team typically also enter into an image rights agreement with the company, which grants the company improved rights and protections with respect to use of their image. The company’s first team players generally enter into contracts of between two and five years' duration. Youth Academy The company’s youth academy is a source of new talent for its first team, as well as a means of developing players that might be sold to generate transfer income. Players in the company’s youth academy and reserve teams might be loaned to other clubs to develop and gain first team experience with those other clubs and improve their transfer value. Players from the company’s youth academy who do not make it into its first team frequently achieve a place at another professional football club, thereby generating income from player loans and transfer fees. The company’s youth academy program consists of 11 junior teams ranging from under 9s to under 18s. Each team consists of 15 to 23 players, each of whom is assessed during the season. Scouting Network Together with the company’s youth academy, its scouting system is another source of its football talent. Through the company’s scouting system, the company recruits players for both its first team and youth academy. The company’s scouting system consists of a professional network of staff who scout in general and for specific positions and age groups. Training Facilities The company has invested resources into developing a performance center, which contains advanced sports and science equipment. Sectors Commercial sector Within the Commercial sector, the company monetizes its brand through three revenue streams: Sponsorship; Retail, Merchandising, Apparel & Product Licensing; and Mobile & Content. Sponsorship The company’s sponsorship agreements are negotiated directly by its commercial team. The company’s sponsors are granted various rights, which could include rights in respect of its brand, logo and other intellectual property; rights in respect of the company’s player and manager imagery; exposure on its television platform, MUTV (MUTV Limited); exposure on its Website; exposure on digital perimeter advertising boards at Old Trafford; exposure on interview backdrops; and the right to administer promotions targeted at customers whose details are stored on the company’s CRM (customer relationship management) database. The company offers category exclusivity on a global basis to companies within particular industries, such as airline,
manchester united plc-cl a
Sir Matt Busby Way
Manchester, M16 0RA
Phone: 44 16 1868 8000
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