facility to quickly indicate their exact location in a crisis situation. Sales and Marketing Products (mainly PIDS and cyber): Products are sold indirectly through system integrators and distribution channels. Solutions: This part of the business deals with end-customers or high-end system integrators. The company offers a full comprehensive solution, which includes its in-house portfolio of products and products manufactured by third parties. In addition to its two main sales offices in Israel and Canada, the company has sales offices in the United States, Mexico, the United Kingdom, Germany, Spain, Romania, Russia, China, Singapore, Malaysia and Australia. The company also has a joint venture in India covering this emerging market. Research and Development The company’s research and development expenses during 2014 included $4.6 million. Intellectual Property Rights The company has 14 patents issued and had 5 patent applications pending in the U.S. and in several other countries. The company has registered trademarks for ULTRAWAVE, E-FIELD, FLARE, FLEXPI, FLEXPS, GUIDAR, INTELLI-FIELD, LOGO DESIGN (old Senstar), MISCELLANEOUS DESIGN (Stellar logo), OMNITRAX, PANTHER, PERIMITRAX, PINPOINTER, REPELS, S DESIGN, SENNET, SENSTAR, SENSTAR & DESIGN, SENSTAR-STELLAR, SENSTAR-STELLAR & DESIGN, SENTIENT, XFIELD, MAGAL, DTR, FORTIS, DREAMBOX, PIPEGUARD, MAESTRO DB and ROBOGUARD. INTELLI-FLEX, INTELLIFIBER, STARLED, STARNET, ARMOURFLEX, FLASH, FLEXZONE, ROBOGUARD, FENSOR, CYBERSEAL, the Magal logo and all other marks used to identify particular products and services associated with its businesses are unregistered trademarks. Competition PIDS Sensors: The company’s competitors include Elfar Ltd.; RB-Tec Ltd.; South West Microwave Inc.; Future Fiber Technologies; Optasense; Detection Security Systems Inc.; Fiber Sensys Inc.; Geoquip Ltd.; GPS Standard SpA; Cias Elettronica, Srl; and Gallagher (Australia). Its principal competitors for the pipeline security products (FiberPatrol and PipeGuard) are Future Fibre Technologies Pty. Ltd., Optasense and FOTech; and principal competitors for personal emergency location systems are Actall Corp. and Visonic Networks. Turn Key Projects and Solutions: The company’s principal competitors in Israel are C. Mer Industries Ltd.; Afcon Industries Ltd.; Shamrad Electronics (1977) Ltd.; EL-FAR Electronics Systems; and Orad Ltd. History Magal Security Systems Ltd. was founded in 1969. The company was incorporated under the laws of the state of Israel in 1984.
magal security sys ltd (MAGS:NASDAQ GM)
PO Box 70
Phone: 972 3 539 1444
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