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Company Description

Contact Info

3885 Crestwood Parkway

Suite 550

Duluth, GA 30096

United States

Phone: 770-638-5101

Fax: 770-736-0931

LoyaltyPoint, Inc. operates as a holding company for merchant, school, and nonprofit loyalty marketing programs. The company markets loyalty programs that generate contributions to schools and nonprofits based upon supporter purchases through various online, store, catalog and stored-value (gift) card merchant participants. Programs Scrip & Earn: This is the company's year-round offline shopping program. This program offers cash-equivalent gift cards, gift certificates and stored value purchase cards (SVPs or scrip) that parents and supporters buy from schools or nonprofits and use in their daily purchases (groceries, gas stations, and pharmacies). By using scrip instead of other payment methods, supporters earn a varying contribution percentage for their school or nonprofit. The company purchase the scrip at a discount from face value direct from merchants, and then sell it to schools and nonprofits at a slight mark-up. In turn, the schools and nonprofits sell the scrip to parents and supporters at face value. The company’s Scrip & Earn product offering includes a multi-merchant card provided by American Express Incentive Services, LLP (AEIS). This is the Persona Select card which is accepted at approximately 120 brand-name merchants as a gift card. The company offers additional products available to sale through reseller agreement with AEIS. The products include Encompass Select, Fill it Up and Be My Guest. Shop & Earn: This is the company's main online and offline, non-scrip offering, which lets parents and supporters purchase goods from brand name merchant participants online, at stores, or from catalogs. Charge & Earn: A secondary shopping tool, a special private label Chase Visa card, allows purchasers to contribute one percent from every purchase placed on the card, and also provides a one-time activation bonus to the school or nonprofit of their choice. Learn & Earn: It includes discounted educational software, magazines and books. This program is offered online with offline supplements such as flyers. Supply & Earn: This program provides contributions to schools. Supply & Earn program address the issues by providing the exact kits and products on the teacher lists and would customize the kits according to each school's requirements on all grade levels. The company markets and sells this program throughout the year, while the program launches and orders are received during the months of March through June. These kits would be packaged and shipped directly to student's home prior to the beginning of the school year. Auction & Earn: This program is run in conjunction with eBay and allows parents and supporters to donate potentially valuable goods and bring them to their school or nonprofit on ‘Auction Drop-Off Day.’ Markets The company’s primary market includes approximately 88,000 elementary and middle schools in the United States. Acquisitions The company, in February 2004, acquired FUNDever, Inc., a Delaware corporation. In September 2004, the company, through a wholly-owned subsidiary, acquired the assets of Your Auction Stop, LLC, a provider of auction services for consigned merchandise through eBay, which also handled auction related services of Auction & Earn program. Competition The company competes with three primary segments of the school and nonprofit fundraising market. Product Fundraising: The company’s primary competitors in this market are SchoolKidz, EPI, QSP, Great American, IFS, Sally Foster, and Innisbrook Wraps. Community Event Fundraising: The company’s competitors in this market include Auction Drop and Door to Door Auctions. Shopping-Based Fundraising: The company’s competitors in this market include, managed by General Mills,,, and In the scrip market, primary competitors include Great Lakes Scrip and Scrip Advantage. History LoyaltyPoint, Inc. was formed in 1995.


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